Altea receives a grant of €50,000 for its tourist promotion


May 13, 2022

The City Council signs a collaboration agreement with GVA Turisme Comunidad Valenciana

Altea City Council will receive a grant of €50,000 from the Council to carry out marketing and promotional actions aimed at strengthening the position of the municipality during 2022. This is marked by the agreement signed with Turisme Comunidad Valenciana .

“We want to thank the collaboration of Turisme, which is always with the municipalities to help improve their tourism management and, in this case, the promotion. Thanks to this agreement, we will be able to improve our position as a destination and give visibility to an event as important as Castell de l'Olla, ”said Xelo González, Councilor for Tourism.

With this contribution, the municipality will carry out different marketing actions, including the promotion of the Castell de l'Olla, declared a Festival of Tourist Interest in the Valencian Community.

In addition, an advertising campaign will be launched at strategic points, both on the AP-7 road and on the Alicante-Madrid motorway. With the aim of generating impacts in areas of high vehicle traffic. In addition, an advertising campaign will be implemented in the main Spanish Post Offices, with the aim of generating impacts during the low season in potential cities.

Another of the actions that will be carried out is the #AlteaÉsMar promotion campaign in strategic points of the municipality, to encourage the use of the label on social networks. New tourist plans for the municipality will also be published and it will make commercial promotion articles focused on family tourism.