Local & Spanish

Local & Spanish


September 18, 2025
This is an initiative to raise funds for the organisation of the celebrations next November
The Comissió de Festes Majors Patronals will once again host its traditional “Euro Marathon” this Saturday, September 20, to raise funds for Benidorm’s Patron Saint Festivities taking place from November 8 to 12.
The initiative, which has become a yearly tradition, is supported by local businesses, hospitality establishments, residents, and tourists alike. This year’s collection will begin at 10:00 a.m. on Tomás Ortuño Street, near l’Hort de Colón, where participants will deposit one-euro coins to help finance the festivities.
Councilor for Festivities, Mariló Cebreros, explained that the 2025 Festes Majors Patronals queens, Paula Pascual Sánchez and Aitana Pérez Guitiérrez, along with their courts of honor, will help kick off the event, joined by Commission president Susana Martínez and members of the Municipal Corporation. “As always, we want to support this initiative so that next November we can celebrate the best possible fiestas,” she said.
Cebreros also invited the public to take part, encouraging individuals and businesses to come to Hort de Colón to make their contributions. As tradition dictates, the queens and their ladies-in-waiting will also tour local shops and establishments throughout the day to collect donations.
In addition to contributing with one-euro coins, supporters can also collaborate by visiting the Commission’s fundraising bar, where sandwiches and soft drinks will be available. Another option is the “Un metre per la festa” (A Meter for the Party) initiative, through which groups, businesses, or clubs can contribute €43—the equivalent of one linear meter—to the overall collection.
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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