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Mazón Reaffirms the Consell’s Commitment to Alicante and Emphasises Institutional Cooperation to Secure the Investment and Infrastructure the Province Deserves

Alicante | 24 October 2025

The President of the Generalitat Valenciana, Carlos Mazón, has reaffirmed the Consell’s commitment to the province of Alicante, underlining the close cooperation between the Valencian Government and the Alicante Provincial Council to ensure the region receives the investment and infrastructure it deserves.

President Mazón took part in the Alicante Forum entitled “The Provincial Council, alongside our municipalities,” where he introduced the President of the Alicante Provincial Council and Mayor of Benidorm, Toni Pérez.

During his address, Mazón stressed that, “for the first time, the Alicante Provincial Council is not alone in the Valencian Community in fighting for the investment and infrastructure our province needs. Both institutions share a vision and work together to defend our territory.”

He explained that the Valencian Community should be understood as “a sum of its municipalities — where progress in one area benefits us all.”

“Good results for the ceramics industry strengthen the province of Alicante, just as the Tajo–Segura water transfer brings enormous benefits to Valencia,” he added.

Mazón emphasised that the objective is not competition between provinces, but cooperation:

“Our Community doesn’t need to grow larger at the expense of others shrinking. We must focus on integration and joint growth.”

The President also highlighted the importance of implementing initiatives that foster economic and social development across the Valencian Community through policies that drive investment, job creation, and social cohesion.

“A successful tourist season, for example, generates revenue that benefits our hospitals, health centres, schools, and roads,” he noted.

Mazón pointed to the collaboration agreement between the Generalitat and the Alicante Provincial Council for the financing and construction of water infrastructure, with an investment of €14.2 million by the Consell, as a concrete example of this joint approach.

“We coordinate our efforts rather than compete. A strong province makes for a strong regional government,” he stated.

He also highlighted the Generalitat’s support for the Provincial Council’s defence of Alicante’s water resources, particularly the Tajo–Segura transfer, describing it as “the first time a regional government has stood alongside the provincial administration in this fight.”

Mazón concluded by outlining several key infrastructure priorities identified through this institutional cooperation, including the expansion of the Marina Baixa and San Bartolomé hospitals, as well as the widening of the CV-95 highway.

“These are strategic investments that strengthen not only Alicante but the entire Valencian Community,” he affirmed.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.