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Exhibitions of American cars and motorcycles of different styles, live rock and roll concerts and motor competitions immersed attendees in an authentic biker atmosphere by the sea.
Thousands of fans from different parts of Spain gathered this weekend for the second edition of the Iberia Motor Fest. Concentrations of motorcycles of various styles and eras and American cars, exhibitions, engine sound competitions, clothing and accessories sales stands, food trucks and live rock and roll music have transformed the Antoneta Park into a true biker scene.
The Sports Councillor, Peyo Lloret, highlights that "this second edition has exceeded the number of participants and spectators, so the Ibèria Motor Fest is consolidating itself as a great event for fans of rock culture and motor lovers in Vila Joiosa."
The audience enjoyed a very pleasant atmosphere, with live musical performances, the exhibition of the Harley Davidson truck and the experience of driving the latest models of this brand.
The festival kicked off on Friday with music sessions by DJs and a biker party. On Saturday, attendees were thrilled by the roar of engines in the American car engine sound contests and Stunt events, in which fans burned wheels, in addition to the concert by The Rockheavylies. In the afternoon, attractive models of American motorcycles and cars paraded through the streets of Vila Joiosa. In the evening, live music returned with a performance by Doctor Infern. On Sunday, music sessions with DJs continued until the evening.
The festival brought together clubs from various locations in Spain, with motorcycles of different brands and models such as Indian Motorcycle, Harley Davison, Royal Enfield, Honda, Yamaha, Vespa, Montesa and Ossa, among others, as well as American cars.

Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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