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Tourism Continues to Win the Battle Against Seasonality: 86% of Accommodation in the Valencian Community to Remain Open This Autumn–Winter

ValencianRegion / December 2025

Tourism in the Valencian Community continues to show strong resilience during the low season, with 86% of accommodation establishments remaining open between October 2025 and March 2026, according to the latest annual report from BigDataHOSBEC. The study analyses operational capacity across 360 affiliated establishments, representing 114,925 beds in 278 hotels, 61 apartment complexes, and 21 campsites.

Despite the traditional post-summer adjustment, the findings confirm the sector’s ability to maintain activity during the autumn–winter period—an important contribution to the region’s sustainability strategy in combating seasonality and its social and economic impacts.

Hotels, which account for the largest share of the sector with more than 75,800 beds, will keep 84.7% of capacity available. Tourist apartments show an even higher availability rate at 87.5%, while campsites lead with 89.3%, driven largely by long-stay international visitors.

Seasonal Dynamics

The report shows that availability remains high in October, with nearly all establishments operating. The greatest seasonal contraction occurs in January 2026, when around 26,600 beds will temporarily close. Even so, more than 88,000 beds will remain available. From February onwards, availability gradually rises, reaching over 103,600 open beds in March, signalling the recovery leading into spring and Easter.

The primary reasons for temporary closures include the end of the summer season (77.7%), followed by refurbishment and maintenance works (14.2%). Staff holidays account for 3.6%, with the remaining 4.4% attributed to other specific circumstances. This period also allows many establishments to modernise facilities, upgrade amenities and enhance their competitiveness in an increasingly demanding market.

Provincial Breakdown

Alicante Province

Alicante reaffirms its position as a leading tourism hub, even in the low season. Of its 254 affiliated establishments offering 90,304 beds, an average of 87.3% will remain open. Across October to March, operational capacity remains stable, with availability never dropping below 72,000 beds.

Closure reasons reflect typical patterns in consolidated destinations: end of the season (71.7%), construction works (17%), and staff holidays (5%). Availability is consistent across accommodation types, with 86.5% of hotels, 87.3% of apartment blocks, and 89.1% of campsites remaining operational.

Benidorm continues to demonstrate strong resilience, maintaining high activity levels:

84.3% of hotels open
92.9% of apartment buildings open
84.5% of campsites open

However, the municipality also shows clear signs of seasonality, with closures concentrated in January, when more than 10,500 hotel rooms and nearly 3,400 apartment and campsite spaces temporarily go offline.

Valencia Province

Valencia shows the lowest impact of seasonality in the entire region. Among its 67 affiliated establishments with 14,445 beds, an average of 93.4% will remain open throughout the season, with near-full availability in October and March. Closures are minimal and limited to the hotel sector (7%), primarily linked to the end of the season (86.1%) and construction works (13.9%).

The city of Valencia is a standout case, recording no closures at all during the study period. In contrast, coastal destinations with strong summer profiles, such as Gandía, experience more pronounced seasonality, with 32.2% of hotels closing due to the end of the season. This contrast highlights the province’s market diversification and the capital’s role as a year-round urban tourism engine.

Castellón Province

Castellón is the province most affected by seasonality. Its 39 affiliated establishments and 10,176 beds operate at an average availability of 63.8%, with significant reductions in January when only 3,300 beds remain open.

A substantial 94.4% of closures are attributed to the end of the season. Destinations such as Benicàssim (41.4% closed), Oropesa del Mar (47.4%), and Peñíscola (54.8%) reflect the region’s strong seasonal nature.

The report confirms that, despite the seasonal downturn typical of Mediterranean destinations, the Valencian Community continues to maintain a high level of operational tourism infrastructure during the winter months—supporting employment, sustaining economic activity, and reinforcing the region's competitiveness as a year-round destination.

See the full report by clicking here

🌴

🌴 WHAT’S ON ACROSS THE COSTA BLANCA

Benidorm & Surrounding Areas | 10th–16th August 2026

The Costa Blanca heads into another huge week of summer, with beaches busy, nightlife in full swing and a packed programme of festivals, sport, culture and family entertainment across Benidorm and the Marina Baixa.

The big talking point this week is the 12 August solar eclipse, with Benidorm and the surrounding coastline preparing for an extraordinary evening as the Moon covers almost the entire face of the Sun.

Hotels are also enjoying strong August demand. Latest regional forecasts put Benidorm's August hotel occupancy at around 92%, underlining the strength of the peak summer season.

☀️ BENIDORM

🏖️ Beaches & Summer Activities

Levante, Poniente and Mal Pas remain at the heart of Benidorm's summer action, with swimming, water sports, boat trips and beach activities continuing throughout the week.

Popular activities include:

🏄 Paddleboarding and kayaking
🚤 Boat trips to Benidorm Island
🪂 Parasailing
🌊 Jet ski experiences
🏐 Beach volleyball
🏖️ Family beach activities
🌅 Sunset cruises

The giant BENIDORM letters on the Tamarindos Promenade continue to provide one of the city's newest photo opportunities, with the installation made from recycled fishing nets recovered from the Mediterranean.

🎿 Benidorm Cable Ski – 60 Years

The legendary Benidorm Cable Ski continues its 60th-anniversary celebrations, marking six decades as one of Europe's pioneering cable-ski facilities.

🎶 Entertainment & Nightlife

Benidorm's famous entertainment scene remains in full summer mode, with live tribute acts, cabaret, comedy, karaoke, DJs, rooftop venues, beach clubs and late-night shows continuing throughout the week.

On Friday 14 August, BRESH takes over SkyFest Benidorm, bringing its mix of pop, reggaeton and commercial music to the city.

Sunday night also brings La Casita de Lo Perreo to KU Benidorm, with reggaeton, DJs and poolside summer entertainment.

🌞 THE BIG EVENT – 12 AUGUST SOLAR ECLIPSE

Wednesday 12 August is set to be one of the most unusual evenings of the summer.

In Benidorm, the eclipse will be partial but exceptionally deep, with approximately 99.5–99.6% of the Sun covered at maximum eclipse around 8.34pm. The Sun will remain very low above the western horizon and will set while the eclipse is still in progress.

This means the Costa Blanca will not experience totality in Benidorm itself, but the dramatic near-total eclipse should still create a striking change in the evening light.

Special eclipse experiences are being organised locally, including an e-bike tour through Benidorm, Albir and Altea, with an evening stop in Altea for eclipse viewing.

For those wanting to experience totality, specialist excursions are also being offered from the Costa Blanca towards areas where the eclipse is total.

⚠️ Never look directly at the Sun without proper certified eclipse protection.

🌿 ALBIR & L’ALFÀS DEL PI

The Albir coastline remains a favourite for visitors looking for a quieter alternative to Benidorm.

🚶 Monday Healthy Walk

Tonight, Monday 10 August, l’Alfàs del Pi continues its weekly healthy walking programme.

The walk begins at 8.00pm from the Anchor at Racó de l’Albir beach, with Costa Blanca Balla coordinating the August routes.

No booking is required and the activity is designed to encourage exercise, wellbeing and social interaction.

♿ Accessible Beach Service

The accessible bathing service at Racó de l’Albir continues until the end of September, offering adapted equipment and assistance for people with reduced mobility.

Visitors can also enjoy the famous Albir Lighthouse Trail, coastal cycling, outdoor activities, restaurants and evening entertainment.

🏰 GUADALEST

The spectacular mountain village of Guadalest remains one of the Costa Blanca's most popular day trips.

Visitors can explore:

🏰 Guadalest Castle
🏛️ Historic museums
⛰️ Mountain viewpoints
🌿 Walking routes
☕ Traditional cafés
🛍️ Local shops and crafts

The municipality is also continuing its work towards becoming a Smart Tourist Destination, focusing on digitalisation, sustainability and smarter tourism management.

🍫 VILLAJOYOSA

Colourful Villajoyosa continues its summer programme with culture and entertainment for residents and visitors.

Highlights include the historic old town, colourful seafront, chocolate heritage and the Valor Chocolate Museum, alongside summer cultural activities.

On Friday 14 August, the town hosts “Manouche Melodies”, a jazz performance by Le Jazz Hot at the Auditori La Barbera dels Aragonés.

On Saturday 15 August, an outdoor screening of Imaginary Friends is scheduled at the same venue.

🎉 LA NUCÍA – FESTES D’AGOST

One of the biggest local celebrations gets underway this week as Les Festes d’Agost de La Nucía run from 14–18 August.

The programme combines traditional celebrations, music, processions, fireworks, family activities and late-night entertainment.

Friday 14 August

The festivities officially get underway with a packed programme of traditional and family activities, followed by evening entertainment.

Saturday 15 August

The programme includes:

⛪ Mass for the Feast of the Assumption
🎺 Procession
🎆 Night-time mascletà
🎶 Live music including Arre-Ak and Malifeta
🎉 Late-night festivities

Sunday 16 August

The celebrations continue with:

🎺 Despertà
⛪ Mass for San Roque
🌸 Floral offering
💃 Traditional dances
🎶 Los Manolos live
🎆 Night-time mascletà
🎮 Free gaming and family activities

The official programme confirms that the festivities continue through 18 August.

🌅 FINESTRAT

🏐 49th La Cala Beach Volleyball Tournament – 15 August

One of the Costa Blanca's great sporting traditions returns to La Cala de Finestrat on Saturday 15 August.

The 49th edition of the tournament will feature men's and women's 4x4 beach volleyball, bringing together high-level players, amateur competitors and spectators.

The tournament has become a major fixture of the summer sporting calendar and is expected to attract large crowds to La Cala.

🎭 Summer Culture

Finestrat's summer cultural programme also continues, with concerts and performances taking place around the historic village and Auditori del Castell.

On Friday 14 August, the Auditori del Castell hosts a concert by Rondalla Cordes i Veus Font del Molí and La Dolça Parranda de Tibi.

The town is also preparing for its major Patron Saint celebrations, which begin on 15 August and continue until 24 August.

🎭 ALTEA

Following the huge Castell de l’Olla fireworks spectacular last weekend, Altea returns to its summer rhythm of art, culture, music and tourism.

The historic old town remains a major attraction, with its whitewashed streets, galleries, restaurants and famous church square.

Visitors can also enjoy:

🎨 Balconades – outdoor art displayed around the old town
🛍️ Evening artisan market
🎶 Summer concerts
🍷 Waterfront dining
🌅 Sunset walks

The Balconades exhibition continues to turn balconies and façades in the old town into an open-air art gallery through August.

🚔 SUMMER SAFETY

With visitor numbers at their seasonal peak, enhanced policing and emergency arrangements remain in place across major tourist areas.

Following the recent fireworks incident at Castell de l’Olla, visitors are also reminded to follow official safety advice at large public events and to rely on information from local authorities and emergency services.

The high summer wildfire risk also remains an important consideration. Visitors should follow local restrictions, avoid fires or barbecues in prohibited areas and report smoke or suspected fires immediately.

📅 THIS WEEK'S HIGHLIGHTS

🌞 10 Aug – Monday healthy walk, Racó de l’Albir
🌒 12 Aug – Near-total solar eclipse visible from Benidorm
🚴 12 Aug – Special eclipse experiences around Albir/Altea
🎶 14 Aug – BRESH at SkyFest Benidorm
🎭 14 Aug – Manouche Melodies, Villajoyosa
🎉 14–18 Aug – Les Festes d’Agost, La Nucía
🎭 14 Aug – Rondalla Cordes i Veus, Finestrat
🏐 15 Aug – 49th La Cala Beach Volleyball Tournament
🎬 15 Aug – Imaginary Friends, Villajoyosa
🎶 16 Aug – Los Manolos, La Nucía
🌴 Every evening – Live music, entertainment and nightlife across Benidorm

🌴 QUICK SUMMARY

✅ Peak August holiday season
🏖️ Beaches and water sports in full swing
🌞 Near-total eclipse on 12 August
🧜 Summer attractions continue across Benidorm
🎿 Benidorm Cable Ski celebrates 60 years
♿ Accessible bathing at Albir continues until September
🏐 La Cala hosts its 49th beach volleyball tournament
🎉 La Nucía's major August fiestas begin
🎨 Altea's summer art and cultural programme continues
🎶 Live music and nightlife across the Costa Blanca

🌤️ WEATHER & SUMMER ADVICE

The Costa Blanca remains firmly in summer mode, with hot Mediterranean conditions expected.

Visitors should stay hydrated, use high-factor sunscreen, seek shade during the hottest part of the afternoon and take particular care during outdoor activities.

For the eclipse, certified solar viewing protection is essential. Ordinary sunglasses are not suitable for looking at the Sun. In Benidorm, the eclipse will remain partial, despite the exceptionally high level of coverage.

The message for the week is simple: beaches by day, fiestas and entertainment by night – and on Wednesday, look to the sky. 🌴🌞🌒