Home

Brought to you by Shine Design

Cool Playlist

Local & Spanish

‹ Back

230 travel agents participate in Benidorm in the XVI Team Group Convention

Toni Pérez highlights sustainability as one of the axes that has allowed Benidorm to be a leader and the first certified Smart Tourist Destination in the world.
Toni Pérez addresses those attending the Team Group convention.

The sixteenth edition of the Team Group Convention is being held this weekend at the facilities of the Meliá Villaitana hotel in Benidorm. 230 tourism organizations and agencies gather at this important annual event that brings together professionals from all over the country.

The general director of Team Group, Ana Sánchez, has received the mayor, Toni Pérez, who has been invited to inaugurate the day, accompanied by the manager of the Visit Benidorm Foundation, Leire Bilbao.

The mayor of Benidorm, Toni Pérez, welcomed those present to “a leading destination for Europe and the world” that “more than 65 years ago” opted for a word that is repeated many times today “which is sustainability.”

Toni Pérez has detailed that of its 38 km2 of municipal area “more than 60% of the land is protected” and that, thanks to the fact that “we decided to occupy very little land and some sky.” The mayor has emphasized that "you are in a city in which the city is the tourist destination itself."

The first mayor has broken down the statistics for 2023 in which Benidorm “exceeded 15 million overnight stays in regulated accommodation” which represents 3.10% of the national total and highlighted the 90,000 beds available. Despite this, "when you visit it for the first time," he stressed, "you don't expect to find a free city with some of the best clean air in Europe."

Regarding the urban fabric, Toni Pérez recalled that in Benidorm “more than 70% of the traffic is pedestrian” and has elaborated on the “sustainable mobility” of a city that has “more than 130 km of bike lanes and cycle paths, where we have , next to our urban beaches and its Bay, a great city of services and a huge green belt.”

Delving into the sustainability of the destination, Toni Pérez specified that "in the last 25 years we have reduced water consumption by 18%, taking into account that we have grown in resident population by 40% and in tourist activity by 26%." A city in which he waters his gardens “with regenerated water.”

Toni Pérez has gone even deeper into the importance of sustainability, which “is part” of the axes with which “Benidorm drew up its Strategic Plan in 2015” along with innovation, technology and accessibility and with which it managed to be the first destination certified smart tourist in the world.

The mayor has also not left aside the hospitality of Benidorm that “makes millions of people happy every year.” That goes from its 72,000 registered inhabitants "to more than 450,000" in high season and has reiterated that "we are convinced" that "we will only be the best destination to come to if we are the best city to live in."

For all these incentives, Toni Pérez has encouraged the operators present to recommend the destination to their clients and get to know it for themselves by participating in the parallel activities that Team Group, in collaboration with the Visit Benidorm Foundation, has organized this weekend.

Following the words of the mayor, Antonio Sánchez, from Visit Benidorm, made a presentation on the work carried out by the foundation to promote tourism in the destination and the convention continued with its program of activities with the presentation of new services and business proposals for the sector.

The convention will end today, Sunday, with a visit to a theme park and a tour of some of the city's tourist attractions.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.