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🌴 What's On Across the Costa Blanca
Benidorm & Surrounding Areas | 20–26 July 2026
The Costa Blanca enters another fantastic week of the summer season, with beaches packed, festivals in full swing and a busy programme of sporting, cultural and family-friendly events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.
With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest weeks of the year.
☀️ Benidorm
Beaches & Summer Activities
Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity, with lifeguards, beach services and water sports available daily.
Popular activities include:
- Parasailing
- Jet ski adventures
- Boat trips to Benidorm Island
- Paddleboarding and kayaking
- Beach volleyball
- Open-air fitness classes
- Family beach activities
- New Seafront Attraction
Visitors continue flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's most popular new photo spots.
International Mermaids & Mermen Convention
Aqua Natura Benidorm continues hosting Europe's largest International Mermaids & Mermen Convention.
Visitors can enjoy:
- Mermaid performances
- Underwater demonstrations
- Marine conservation workshops
- Interactive family activities
- Meet-and-greet sessions
- Benidorm Cable Ski – 60th Anniversary
The famous Benidorm Cable Ski continues celebrating its 60th anniversary with commemorative displays and special summer activities honouring one of Europe's oldest cable ski facilities.
Entertainment & Nightlife
Benidorm's nightlife remains in full swing with:
- Live tribute shows
- Comedy and cabaret
- Karaoke
- Rooftop bars
- Beach clubs
- Live DJs
- Sunset boat parties
- Summer club nights
🌿 Albir & L'Alfàs del Pi
Nature & Coastal Walks
The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting thousands of visitors with spectacular views across the Serra Gelada Natural Park.
Things to enjoy:
- Guided walks
- Cycling routes
- Outdoor fitness
- Beachfront dining
- Evening live music
- International community events
🍫 Villajoyosa
Colourful Coastal Heritage
La Vila Joiosa continues welcoming visitors to one of the Costa Blanca's most colourful seaside towns.
Popular attractions include:
- Valor Chocolate Museum
- Chocolate factory tours
- Historic Old Town
- Seafront promenade
- Artisan markets
- Summer concerts
- Beachfront restaurants
🏟️ La Nucía
Sport & Family Activities
Camilo Cano Sports City continues hosting:
- International training camps
- Community fitness sessions
- Youth sporting events
- Family activities
- Outdoor exercise classes
- Summer Cultural Programme
Throughout the week La Nucía continues its summer cultural programme featuring:
- Outdoor concerts
- Local exhibitions
- Evening entertainment
- Family activities
- Traditional markets
🌅 Finestrat
Outdoor Adventures
Summer conditions make Finestrat ideal for outdoor enthusiasts.
Popular activities include:
- Hiking Puig Campana
- Mountain biking
- Scenic countryside walks
- Exploring the historic village
- Relaxing at La Cala Beach
- Shopping & Dining
La Marina Shopping Centre continues offering:
- Summer sales
- Outdoor terraces
- Beachfront restaurants
- Family entertainment
🎭 Altea
Arts & Culture
Altea continues its vibrant summer programme with:
- Artisan markets
- Art galleries
- Live jazz
- Acoustic concerts
- Cultural events around Plaza de la Iglesia
Summer Safety
Enhanced summer policing remains in place across beaches, the Old Town, promenade and shopping areas to help keep residents and visitors safe during the busy holiday period.
- Coastal Experiences
- Catamaran cruises
- Sunset sailing
- Waterfront dining
- Photography tours
📅 Coming Up
- Summer fiestas continue across the Costa Blanca
- Outdoor concerts throughout Marina Baixa
- Family entertainment during the school holidays
- Extended opening hours at major attractions
- Evening artisan markets
- Live music every night across the region
- Beach events throughout the week
🌴 Quick Summary
- 🏖️ Beaches and water sports operating at full summer capacity
- 🧜 Aqua Natura's International Mermaids & Mermen Convention continues
- 🎿 Benidorm Cable Ski celebrates 60 years
- 📸 Giant recycled "BENIDORM" letters remain a major attraction
- 🌿 Albir Lighthouse Trail continues attracting walkers
- 🎨 Altea's summer arts and cultural programme continues
- 🎶 Live music, nightlife and outdoor dining across the Costa Blanca
- ☀️ Peak summer holiday season continues
🌤️ Weather Outlook
Another week of hot, settled Mediterranean weather is expected.
🌡️ Daytime: 31°C–35°C
🌙 Evenings: 24°C–27°C
Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged sun exposure during the hottest part of the afternoon.
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