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🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

 

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

 

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

• Parasailing and jet ski adventures
• Boat trips to Benidorm Island
• Paddleboarding and kayaking
• Beach volleyball
• Open-air fitness classes
• Family beach games and activities

 

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

 

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

• Mermaid performances
• Underwater demonstrations
• Family activities
• Marine conservation workshops
• Interactive experiences
• Benidorm Cable Ski Celebrates 60 Years

 

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

• Historical displays
• Community events
• Tribute to the founders
• Anniversary activities continuing throughout the summer
• Entertainment & Nightlife
• Benidorm's nightlife is in full swing every evening with:
• Live tribute shows
• Comedy, cabaret and karaoke
• Beach clubs
• Rooftop bars
• Live DJs
• Sunset boat parties
• Summer club events

 

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

• Guided nature walks
• Cycling routes
• Outdoor fitness
• Beachfront dining
• Evening live music
• International community events

 

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

• Chocolate museum visits
• Chocolate factory tours
• Historic Old Town
• Artisan markets
• Seafront restaurants
• Beach walks
• Summer live music

 

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

• 40 artisan craft stalls
• Medieval encampments
• Knights and street performers
• Traditional music
• Fire shows
• Children's workshops
• Medieval food and drink
• Celebrating 321 Years

 

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

 

Sport & Family Activities

Camilo Cano Sports City continues hosting:

• International training camps
• Community fitness sessions
• Youth sporting events
• Family activities
• Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

• Hiking Puig Campana
• Mountain biking
• Guided countryside walks
• Scenic village visits
• La Cala beach
• Photography
• Shopping & Dining
• La Marina Shopping Centre
• Beachfront restaurants
• Outdoor terraces
• Summer shopping offers

 

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

• Artisan markets
• Art galleries
• Live jazz
• Acoustic concerts
• Cultural events around Plaza de la Iglesia
• Summer Safety

 

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

 

Coastal Experiences

• Catamaran cruises
• Sunset sailing
• Waterfront dining
• Photography workshops

 

📅 Coming Up

• Summer fiestas continue across the Costa Blanca
• Outdoor concerts throughout Marina Baixa
• More family entertainment during the school holidays
• Extended opening hours at attractions
• Beach events and evening markets
• Live music every night across the region

 

🌴 Quick Summary

• 🏖️ Beaches and water sports at full summer capacity
• 🧜 International Mermaids & Mermen Convention at Aqua Natura
• 🎿 Benidorm Cable Ski celebrates 60 years
• 📸 Giant recycled Benidorm letters proving hugely popular
• 🏰 La Nucía Medieval Market returns with three days of entertainment
• 🌿 Albir Lighthouse Trail continues attracting visitors
• 👮 Enhanced summer police patrols continue in Altea
• 🎶 Live music, nightlife and outdoor dining across the Costa Blanca
• ☀️ Peak summer holiday season continues

 

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

 

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.

 

 

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