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A total of 48 Valencian companies participate with the Department of

Agriculture in the Gourmets 2024 show

José Luis Aguirre heads the representation of the Generalitat on the opening day
Show cooking will be held at the Ministry's stand through Tourism Centers of the Valencian Community
A total of 48 companies from the Valencian Community participate with the Department of Agriculture, Livestock and Fisheries in the 37th edition of the Gourmets Show, the main European event dedicated to high-end agri-food products and delicatessen , which will take place in Madrid on the 22nd. to April 25.

The councilor, José Luis Aguirre, will lead the representation of the Generalitat on the opening day on Monday, visiting the venue, holding meetings with the Valencian businessmen present at the event and expressing the support of the Valencian Government for the agri-food sector.

In this sense, Aguirre has valued the commitment to differentiated quality and innovation of these companies in an increasingly competitive and globalized sector.

In addition, he added that attendance at Gourmets represents a business opportunity for the sector, which shows its delicatessen products in a forum that brings together more than 55,000 products and more than 100,000 visitors from all over the world and that has an estimated business volume close to 200 million euros.

The exhibitor of the Department of Agriculture, located in pavilion 6 of IFEMA, has an area of 519 square meters and hosts 48 of the 74 firms from the Valencian Community that attend the fair.

Among the co-exhibiting companies that meet at the Ministry's stand are producers and marketers of extra virgin olive oil, wine and spirits, producers of honey, truffles, nuts and spices, organic producers and producers of figurines. differentiated quality such as Valencia Rice, Jijona Turrón or Valencia Chufa.

Live cooking

During the days of the event, the Department of Agriculture will have the collaboration of the Tourism Centers to carry out show cooking with the products exhibited by the participating companies at the Valencian Community stand.

Thus, the chefs from the Dénia Tourism Centre and l'Exquisit Mediterrani, Vicent Simó and María José Peiró, will prepare visitors tastings of typically Valencian dishes, such as paellas, fideuás, creamy rice and other haute cuisine dishes.

In addition, there will be culinary exhibitions held by two Michelin-starred Castellón restaurants: the Atalaya Restaurant in Alcossebre and the Cal Paradís Restaurant in the Vall d'Alba. Its chefs, Alejandra Herrador and Emanuel Carlucci (Atalaya) and Miguel Barrera (Cal Paradís) will offer samples of some of their creations, made with local and seasonal products from the Valencian Community.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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A total of 48 Valencian companies participate with the Department of

Agriculture in the Gourmets 2024 show

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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