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Benidorm Pride Turns 15: A Week of Parties, Culture and Celebration Under the Slogan “Prouder than Ever!”

Benidorm is gearing up for the 15th anniversary of Benidorm Pride, one of the city’s most iconic annual events, which runs from 1–7 September and is expected to draw more than 20,000 visitors.

Presented today by Councillors for Equality and Events, Ángela Zaragozí and Jesús Carrobles, alongside Pride organiser Santos Torres, the programme promises five themed parties, a packed cultural agenda, and the spectacular Saturday parade featuring some 20 floats, including one from Benidorm Fest.

Santos Torres thanked City Hall for its continued support and explained that this year’s slogan, “Prouder than Ever!”, reflects the expansion of both the party schedule and the cultural events, which aim to preserve Pride’s activist roots. He also underlined Benidorm’s growing LGBTQ+ calendar, now stretching from Benidorm Fest and Euroclub to the grand finale of Pride.

Councillor Carrobles stressed the importance of Pride Week not only as a celebration but also as a driver of tourism and the local economy:

“Benidorm Pride competes on equal footing with events in cities with multi-million-euro budgets, yet delivers an even greater impact thanks to the hard work of organisers, businesses, and artists.”

Party Programme

1–2 September: Bar and club nights across the city.
3 September: Pink Party at Ku Playa (19:00, €10).
4 September: Pool Party at Marina Resort (13:00–19:00, €25) and the first Ñ. Divas Party at the Julio Iglesias Auditorium (19:00, free).
5 September: The legendary White Party at Julio Iglesias Auditorium (19:00, €15 with drink).
6 September: The main Parade, departing at 16:30 from Rincón de Loix, travelling along Levante Beach and Avenida del Mediterráneo before finishing at Plaza de SS MM los Reyes de España. Around 20 floats and hundreds of costumed participants will fill the streets with colour, music and performances, including Benidorm Fest artists Kuve and Kingdom. The celebration continues at the Julio Iglesias Auditorium with the Main Stage (19:30, free), featuring 16 musical acts.

Cultural Agenda

The Department of Equality has organised parallel cultural activities to highlight diversity and inclusion:

An Other History. Valencian References of LGTBIQ+ Resistance: an open-air exhibition in Plaza de SS MM los Reyes de España (until 8 September).
Visible Bodies, Art, and Desire: an exhibition of LGBTQ+ artists at Espai d’Art (25 August–12 September).
2 September: Book presentation Angel, My Foteu-Me by Josep Vicent Escartí, followed by a discussion with LGBTQ+ historian Ernest Gómez Andujar (Municipal Library, 18:30).
4 September: Screening and discussion of Who Wants to Marry an Astronaut? by David Matamoros.
5 September: Talk by Manuela Saborido Muñoz (Manolita Chen), pioneering trans artist and activist (Casa del Fester Auditorium, 19:00).

Councillor Zaragozí summed up the spirit of the week:

“Benidorm Pride is not just a celebration of leisure and tourism, but also a platform to defend diversity, equality, and inclusion—values that have made Benidorm a benchmark for decades.”

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.