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Benidorm Unveils Giant Seafront Landmark Made From Recycled Fishing Nets

Benidorm, Spain – 4 July 2026

Benidorm has revealed a striking new seafront landmark that is already proving a hit with residents and holidaymakers alike – giant three-dimensional letters spelling out the city's name, created from recycled fishing nets recovered from the Mediterranean.

Installed on the popular Paseo de Tamarindos, the colourful landmark combines tourism, sustainability and environmental awareness, with the city hoping it will become one of the Costa Blanca's most photographed attractions.

The project forms part of Benidorm's wider commitment to greener tourism and the circular economy, transforming marine waste into a permanent public artwork while helping to protect the seas that have long been central to the resort's identity.

Turning Marine Waste Into A Tourist Attraction

The monumental letters have been manufactured using 170 kilograms of discarded fishing nets collected from ports across the Valencian Community.

Rather than sending the plastic waste to landfill or allowing abandoned "ghost nets" to continue damaging marine ecosystems, the material has been recycled into the new installation by environmental company Gravity Wave, a Spanish social enterprise specialising in removing ocean plastic and fishing gear from the Mediterranean.

According to the project partners, using recycled material instead of new plastic has prevented the emission of approximately 296 kilograms of CO₂, helping reduce the environmental footprint of the installation.

A New Photo Spot For Visitors

Positioned along the Tamarindos Promenade with Benidorm's famous skyline and Mediterranean coastline providing the backdrop, the letters have quickly become a popular selfie location.

Within hours of being unveiled, visitors and locals were already sharing photographs across social media, with the installation expected to join landmarks such as the Balcón del Mediterráneo and Levante Beach among the city's most recognisable visitor attractions.

Tourism officials believe the display offers visitors not only a memorable photo opportunity but also a visible reminder of Benidorm's growing focus on sustainable tourism.

Mayor Highlights Sustainability Commitment

Benidorm Mayor Toni Pérez said the project demonstrates that tourism development and environmental protection can work together.

He described the installation as more than simply a decorative feature, calling it "a living monument to the circular economy and respect for our seas."

The mayor added that the City Council continues to invest in projects that reduce carbon emissions while enhancing public spaces and improving the visitor experience.

Part Of A Bigger Green Strategy

The project has been funded through the European Union's Next Generation EU programme as part of Benidorm's Green Tourism Sustainability Plan (PSTD Verde Benidorm).

It reflects a wider strategy that includes reducing waste, lowering carbon emissions, promoting recycling and improving environmental awareness across one of Spain's busiest tourist destinations.

Benidorm has increasingly positioned itself as a leader in sustainable tourism, recently earning recognition from the European Commission's Green City Accord for its innovative beach reuse initiatives and circular economy projects.

Tackling The Problem Of Ghost Nets

Discarded fishing nets—often referred to as ghost nets—are among the most damaging forms of marine plastic pollution. Made from durable synthetic materials, they can continue trapping fish, turtles and other marine life for decades after being abandoned.

Gravity Wave now works with thousands of fishermen across Spain, Italy and Greece to recover marine plastic before transforming it into products ranging from street furniture and public art to architectural materials.

By giving discarded fishing gear a second life, projects like Benidorm's new landmark help reduce waste entering the marine environment while encouraging greater public awareness of ocean conservation.

The new installation represents another step in Benidorm's ambition to combine world-class tourism with environmental responsibility—showing that even discarded fishing nets can become one of the city's newest attractions.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.