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Benidorm Unveils Giant Seafront Landmark Made From Recycled Fishing Nets

Benidorm, Spain – 4 July 2026

Benidorm has revealed a striking new seafront landmark that is already proving a hit with residents and holidaymakers alike – giant three-dimensional letters spelling out the city's name, created from recycled fishing nets recovered from the Mediterranean.

Installed on the popular Paseo de Tamarindos, the colourful landmark combines tourism, sustainability and environmental awareness, with the city hoping it will become one of the Costa Blanca's most photographed attractions.

The project forms part of Benidorm's wider commitment to greener tourism and the circular economy, transforming marine waste into a permanent public artwork while helping to protect the seas that have long been central to the resort's identity.

Turning Marine Waste Into A Tourist Attraction

The monumental letters have been manufactured using 170 kilograms of discarded fishing nets collected from ports across the Valencian Community.

Rather than sending the plastic waste to landfill or allowing abandoned "ghost nets" to continue damaging marine ecosystems, the material has been recycled into the new installation by environmental company Gravity Wave, a Spanish social enterprise specialising in removing ocean plastic and fishing gear from the Mediterranean.

According to the project partners, using recycled material instead of new plastic has prevented the emission of approximately 296 kilograms of CO₂, helping reduce the environmental footprint of the installation.

A New Photo Spot For Visitors

Positioned along the Tamarindos Promenade with Benidorm's famous skyline and Mediterranean coastline providing the backdrop, the letters have quickly become a popular selfie location.

Within hours of being unveiled, visitors and locals were already sharing photographs across social media, with the installation expected to join landmarks such as the Balcón del Mediterráneo and Levante Beach among the city's most recognisable visitor attractions.

Tourism officials believe the display offers visitors not only a memorable photo opportunity but also a visible reminder of Benidorm's growing focus on sustainable tourism.

Mayor Highlights Sustainability Commitment

Benidorm Mayor Toni Pérez said the project demonstrates that tourism development and environmental protection can work together.

He described the installation as more than simply a decorative feature, calling it "a living monument to the circular economy and respect for our seas."

The mayor added that the City Council continues to invest in projects that reduce carbon emissions while enhancing public spaces and improving the visitor experience.

Part Of A Bigger Green Strategy

The project has been funded through the European Union's Next Generation EU programme as part of Benidorm's Green Tourism Sustainability Plan (PSTD Verde Benidorm).

It reflects a wider strategy that includes reducing waste, lowering carbon emissions, promoting recycling and improving environmental awareness across one of Spain's busiest tourist destinations.

Benidorm has increasingly positioned itself as a leader in sustainable tourism, recently earning recognition from the European Commission's Green City Accord for its innovative beach reuse initiatives and circular economy projects.

Tackling The Problem Of Ghost Nets

Discarded fishing nets—often referred to as ghost nets—are among the most damaging forms of marine plastic pollution. Made from durable synthetic materials, they can continue trapping fish, turtles and other marine life for decades after being abandoned.

Gravity Wave now works with thousands of fishermen across Spain, Italy and Greece to recover marine plastic before transforming it into products ranging from street furniture and public art to architectural materials.

By giving discarded fishing gear a second life, projects like Benidorm's new landmark help reduce waste entering the marine environment while encouraging greater public awareness of ocean conservation.

The new installation represents another step in Benidorm's ambition to combine world-class tourism with environmental responsibility—showing that even discarded fishing nets can become one of the city's newest attractions.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.