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Benidorm delivers the prizes for the XXX Christmas Window Dressing Contest

The Benidorm Town Hall Assembly Hall hosted the awards ceremony for the Christmas Window Dressing Contest, which was almost full for the occasion and which served to recognize the best window displays in the city in each of the three competition categories. A gala that was chaired by Mayor Toni Pérez, accompanied by the Councilor for Commerce, Javier Jordá, and members of the corporation. Representatives of the Hosbec, Aico and Abreca associations also met at the event.

In total, there have been 43 establishments that registered for the contest in the categories of the commerce and services sector, the hotel and restaurant sector, and the hotel and tourist accommodation sector. After the evaluation carried out by the jury, the results were as follows:
In the Commerce and Services category, first prize went to Taima Artesanía with 116 points. Second place went to Verdi Baby, with 109 points and third prize went to Di Marco with 108 points.

In the Hospitality and catering sector, the first prize with 105 points was received by La Cava Aragonesa. The second prize went to the establishment My Bakery Benidorm and the third, with 99 points, went to Loca Lolita.

Finally, in the Hotel and Tourist Accommodation category, the Servigroup Calypso hotel won first prize thanks to its 113 points. After him, the Benidorm Plaza hotel won second prize with 106 points and third went to the Servigroup Venus hotel.

At the event, the Aico Associated Commerce Special Award was also presented to the Aquavisión Óptica trade, with 107 points, and the Abreca Associated Hospitality Special Award to the Florentine Tea Room, which achieved 98 points.

The gala served to highlight local commerce as the backbone of our economy. The Councilor for Commerce, Javier Jordá, dedicated a few words of welcome and thanked the three associations -Hosbec, Aico and Abreca- that have collaborated in the contest, the jury, and also the participating establishments "and those who make the effort every day to raise the blind, with what that entails.” Jordá added that "from the city council, with the campaigns carried out, we have always opted for hospitality and commerce because Benidorm wins with you."

The event was closed by Mayor Toni Pérez who recalled that “with the aim of supporting the city we began to create things like the #BenidormTeEspera, #LuceBenidorm or #BenidormTeDaMás campaigns, which are efforts to inject economy into local businesses.” Pérez also stressed the City Council's commitment "to boost the local economy, knowing that you are not only the ones who serve us, but also the ones who give soul and light to the street." For this reason, he added that "as in Benidorm the destination is the city, we ask the locals to make those who visit us happy." The first mayor ended his speech by recognizing “the special effort you make to make the city look brighter and better at Christmas.”

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.