Local & Spanish

Local & Spanish

Yesterday, Tuesday, Benidorm City Council launched a pioneering initiative to promote the circular economy on the beaches, giving a new life to beach items among tourists who come and go during the high season. The mayor of the city, Toni Pérez, and the councilor for Beaches and Environment, Mónica Gómez, have presented this action in the first of the clean points that are going to be enabled in the sandy areas so that bathers can deposit mats, hammocks, floats, umbrellas, buckets, shovels, boards or other types of objects that are in good condition and will not be needed at the end of their vacation, so that other tourists can reuse them.
Toni Pérez explained that “from the beach concessionaire company, the waste collection company or from the accommodation sector itself, they tell us that every year an infinite number of hammocks, mats, umbrellas, chairs and other elements that have had a single use but that They end up in containers or abandoned in hotels, apartments and campsites because their owners no longer need them or cannot take them” on the plane, train or other type of transport “when they return to their places of origin.” Given that, “it occurred to us that the option of giving them a second life was a perfect way to contribute to the environment.”
The first clean point where these items can be deposited is located next to the Levante Biblioplaya, at the confluence of Madrid and Europa avenues, although the mayor of the area has already announced that the initiative will be extended to different points of the three beaches. It is signposted in Spanish, Valencian and English and indicates the articles that can be deposited for the general knowledge of users.
Toni Pérez has indicated that it is “an initiative linked to environmental sustainability in the largest and best known and most visited natural space of our city, such as the beaches” and has trusted that “the very high influx of users to this space will to help this action have a great impact, since there are hundreds of thousands of people who only enjoy them in summer.
For her part, Mónica Gómez has stated that this recycling point is not only sustainable in concept, but also in its own composition: “It has been made from recycled materials that were used on the beaches during the pandemic, such as pegs to which the ropes that marked the six meters of the first line and the plots that were generated in the sandy areas were anchored or the network that was used to regulate the capacities.” Likewise, he has indicated that the articles that are deposited in these spaces but that are not in good use to be reused, will be transferred by the concessionaire company for treatment and disposal at the corresponding points, so that all this action "will revolve around the philosophy of 'the three Rs': recycle, reduce and reuse."
Celebration of World Environment Day
The launch of this clean point is Benidorm's first action on the occasion of World Environment Day, which is celebrated today, June 5, and for whose commemoration the City Council has planned a series of initiatives that will be deployed until Saturday.
Specifically, tomorrow, Wednesday, an informative activity has been planned at the Racó de l'Infern Quarry in which 400 schoolchildren from ten schools in the city will participate to learn about the landscape and environmental regeneration work that is being carried out in the same. Toni Pérez recalled that "since last January, the regeneration project of this enclave has been carried out, which will allow the environmental recovery of this space of just over 60,000 square meters, located for the most part in the Park. Natural of the Serra Gelada, and for 70 years they have been a mark, a bite” in this place. The first mayor stated that "Benidorm is recovering this space, with the help of the TM company, to make it available to citizens and available to the world."
Regarding this activity, the Councilor for Beaches and the Environment has indicated that the City Council proposed this visit to the Early Childhood and Primary educational centers “so that the students can see how the landscape and environmental regeneration project of the Racó quarry is being developed. de l'Infern, and at the same time learn about the flora and fauna that populate the Serra Gelada, as well as the Benidorm mobile ecopark service.” In short, “an activity to raise awareness and promote the environment and recycling” in which, in addition, “both the technical staff of the Department of the Environment, as well as the management company of the Benidorm Ecopark and the TM company, in charge of the quarry regeneration work.”
Likewise, on Saturday morning, in the Parc de Foietes, in collaboration with the Department of Historical Heritage, the first edition of the 'Urban Art Day' will take place, where it is planned that amateurs and professionals can participate with drawings and proposals artistic a total of 80 litter bins that have been removed from the beaches to give them a second life.
The day will run from ten in the morning until 2:30 p.m. and will also feature numerous parallel activities, such as urban dance performances, collective graffiti, freestyle and sneaker customization workshops. Furthermore, before returning to the beaches with a new image, the public will be able to vote for the intervened litter bins that they like the most and the work with the most votes will be the one used to illustrate the poster for this day next year.
Finally, the mayor highlighted that all these initiatives are a reflection of “a highly motivated Department of Beaches and Environment, which practices active listening and, furthermore, has things very clear and is capable of launching wonderful projects.” to continue promoting sustainability, care and enhancement of the environment.”
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

Local & Spanish


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