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Benidorm is applying for funding to deploy technological platforms in tourist destinations with a project worth more than 3 million euros

It proposes alliances with other municipalities and administrations to share technological solutions and maximize the scope of the investment, such as Torremolinos or San Bartolomé de Tirajana

Benidorm City Council has opted for aid from the Secretary of State for Tourism for the deployment of technological platforms and digital solutions in the destinations of the Smart Tourist Destination Network with a project of more than 3 million euros. The Councillor for Innovation, Aida García Mayor, explained that “these grants are 100% financed with European funds, so if our project receives approval it would be carried out entirely with external resources, without having to make any municipal contribution”. 

Specifically, Benidorm participates in this call for proposals in modality B, reserved for local entities, regions and associations and endowed with 57.1 million euros. 

 

García Mayor recalled that “in relation to technological platforms, Benidorm is not starting from scratch”. In fact, at this time, “we are finalising the implementation of our Smart Tourist Destination Platform through the Red.es programme and we have already tested some pilots”. For this reason, “the project of more than 3 million euros that we are presenting for these grants proposes advanced solutions to be able to make the most of the data and indicators that we already measure or that we will soon measure as soon as the implementation of our platform is completed.” A platform that “will experience a qualitative shift.” 

The councillor has explained that the proposed project “will allow Generative Artificial Intelligence to be put into play to exploit the information and indicators obtained to improve the management of the city.” 

 

Among the solutions included in the project, which proposes more than 20 actions, are the creation of a destination portal, a location intelligence module, a loyalty system and module, another for smart parking and a capacity control and flow measurement, without forgetting Blue Tourism.

The head of Innovation has clarified that “the Benidorm platform will be linked to the Ministry's Intelligent Destination Platform (PID), also based in our city, so that there will be an exchange of data.” Thus, “we will have access to external indicators that are essential to understand the reality of the tourism market at any given time and to know what measures to adopt in the future; while Benidorm will contribute to this PID data collected by our platform and that are of national interest.” 

 

García Mayor stressed that “the spirit of this national PID is collaboration between destinations and following this philosophy, in Benidorm we have established alliances with municipalities or administrations to share technological solutions and maximize the impact of the investment.”  

Among the formalised collaborations there are two with cities of the Alliance of Tourist Municipalities of Sun and Beach (AMT): Torremolinos and San Bartolomé de Tirajana. These synergies will be linked to the monitoring of beaches and the location intelligence module. In addition, alliances have also been forged with the City Councils of Elche and Almuñécar and with the Provincial Council of Alicante.