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Benidorm launches new #BenidormTeDaMás voucher campaign to support local businesses this Christmas

Benidorm / 7 December 2025

Benidorm City Council has confirmed the launch of its latest #BenidormTeDaMás consumer voucher initiative, scheduled to run from 15 to 31 December 2025. Local businesses can register to take part in the scheme from now.

Approved this week by the Local Governing Board, the sixth edition of the programme will once again be universally available to all residents aged 18 and over who were registered in the city before 1 October—an estimated 70,547 beneficiaries.

Announcing the initiative, the Mayor of Benidorm, Toni Pérez, highlighted the city’s continued commitment to supporting local commerce:

“Benidorm is one of the few municipalities to maintain this type of incentive, especially during such an important shopping period as Christmas. We are also the only one to provide these vouchers directly and universally, without queues or advance payments—something that has set us apart from the beginning.”

Funding and voucher details

The City Council has allocated an initial €1.8 million to fund the campaign, with the option to increase the total to €2,108,760, depending on demand.

Eligible residents will be able to download three €10 vouchers—a total value of €30—which can be redeemed in participating establishments on purchases worth €60 or more.

Businesses wishing to join the scheme can register via the dedicated website, bonobenidormtedamas.es, until 30 December 2025. Establishments may join at any point, even after the campaign has begun.

Based on results from previous editions, the economic impact of the campaign on the local business community is expected to reach around €5 million, with each euro invested generating approximately €2.40 in local spending.

How to download and use the vouchers

From 15 December at 9:00 a.m., eligible residents can:

Register and download vouchers from the Consumer Area at bonobenidormtedamas.es
Access and redeem vouchers via the BuyBono mobile app (available on the Play Store and Apple Store)

The app will provide QR codes for each voucher and allow users to track redemptions and participating establishments.

In-person assistance

To support residents who may have difficulty accessing the vouchers online, an in-person assistance service will operate from 15 December:
Town Hall Assembly Hall: Monday to Friday, 08:00–15:00
Administrative offices in La Cala, Beniardá, Els Tolls, and Rincón de Loix: 15–19 December, 09:00–14:00

Background

The #BenidormTeDaMás programme was introduced in 2020 during the Covid-19 pandemic, initially providing direct financial assistance to 3,000 families. It evolved into a universal voucher scheme the following year and has since become a key measure for supporting residents and stimulating local economic activity during the festive period.

Mayor Pérez noted that although circumstances have changed since the scheme’s inception, the initiative continues to deliver strong benefits:

“We are confident this new edition will further revitalise our local economy, support our business sector, and help families at a time when household expenses have increased significantly.”

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Benidorm launches new #BenidormTeDaMás voucher campaign to support local businesses this Christmas

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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