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Benidorm leads Easter tourism surge as Costa Blanca demand soars

Benidorm / 8 April 2026

Benidorm has once again proven its popularity with British and international tourists, recording near-capacity hotel bookings during the Easter holiday period.

New data from Hosbec shows the resort reached 89.8% occupancy during Holy Week, significantly exceeding expectations and confirming a strong start to the 2026 tourist season.

Costa Blanca boom driven by Benidorm

The wider Costa Blanca also performed strongly, with occupancy levels averaging over 82%, but Benidorm remained the standout destination thanks to its mix of beaches, nightlife and year-round appeal.

Across the Valencian Community, average occupancy hit 88.2%, with strong demand fuelled by warm weather and a surge in last-minute bookings.

Easter demand from UK visitors

Industry insiders say Benidorm continues to be a favourite for UK holidaymakers during Semana Santa, offering affordable breaks, reliable sunshine and a lively entertainment scene.

While Valencia recorded the highest occupancy at 97%, tourism leaders say Benidorm remains the key driver of coastal tourism in the region.

Strong outlook for summer

Tourism officials believe the Easter figures point to a busy summer ahead, with forward bookings already strong and continued demand expected from both domestic and international markets.

Benidorm’s performance reinforces its position as one of Europe’s leading holiday hotspots.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Benidorm (main hub this week)

Skyline Benidorm Film Festival (ongoing)
One of the biggest events this week, with screenings, talks and industry events
Elvis tribute show – Monday (27 April)
“From Memphis to Benidorm” live at Benidorm Palace
Spring cultural programme
Theatre, concerts and exhibitions across the city

Vibe: lively but not peak summer yet, good mix of locals and tourists.

Altea & Albir / Alfaz del Pi

Live music and concerts all week
Regular performances across venues and beach bars
Wide programme of cultural events including art and comedy

Vibe: relaxed, arts-focused, plenty of smaller live events.

Villajoyosa & Altea area (tours & experiences)

Guided tours and experiences

Village tours, food tastings and coastal excursions

Good range of cultural and local experiences running daily

Best for visitors looking for something different from nightlife.

Finestrat

Main upcoming event (next big one)

“Tornem als 90 – Finestrat Remember Festival” (coming soon)
Big 90s & 2000s music festival at La Foia sports comples
Takes place 9 May
DJs, food trucks, large tent + full day event
This is the next major event locals are gearing up for.

Local culture & activities

Casa De Cultura De Finestrat
4.4•Cultural center
Regular cultural programme

This is where most weekly local events happen.

La Nucía

Local cultural and sports activities
Preparations underway for upcoming major events in May

Vibe: quieter, more community-focused this week.

Across the Costa Blanca (general)

More concerts, exhibitions, markets and outdoor activities
Food tourism and day trips increasing across the region

Quick Picks (best things to do)

Film festival in Benidorm
Elvis show at Benidorm Palace
Food tours and village visits (Altea and Villajoyosa)
Live music in Altea and Albir
Nightlife in Benidorm and Finestrat

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Benidorm leads Easter tourism surge as Costa Blanca demand soars

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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