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Benidorm (81.4%) leads the hotel occupancy forecast for Easter 2025, with the region currently approaching 70% of reservations.

The domestic market is looking to the weather forecast for a sprint in last-minute bookings.

The first hotel occupancy forecasts for the upcoming Easter holiday are already warming up the engines for one of the most important tourist events of the year, due to the volume of travel and trips both nationally and internationally. The Valencian Community as a whole is currently recording a booking level that places occupancy between 68.4% and 72%, with all last-minute bookings pending.

In the Valencian Community, Benidorm already stands out as the destination with the highest hotel occupancy forecast in the entire region, ranging from 78.3% for the entire Holy Week period (from Good Friday, April 11, to Easter Monday, April 21) to 81.4% for the peak period between Holy Thursday and Easter Sunday.

The city of Alicante also stands out in this analysis, with an occupancy forecast currently ranging from 70% for the entire period to 75% on key days.

Valencia is also taking part in this tourism test with data that encourages a positive occupancy rate for the period: the province of Valencia is oscillating between 66% and 70%, while the city of Valencia is growing above this average and its bookings are now between 69% and 72.3% .

The province of Castellón has already booked just over 65% of its rooms for the peak days of Holy Week, matching Peñíscola's ratings as one of the main hotel destinations.

The trends are clear: occupancy is higher where there is a higher percentage of international tourism, with a much wider booking window, and the need to reserve one of the scheduled seats at the three airports in the Valencian Community. For example, Alicante Airport, which has the highest volume of operations in the entire Valencian Community, has 360,000 arrival seats scheduled for this Easter, with the British market leading the way with 120,000 seats, followed by the Netherlands (22,000), Germany (19,000), Norway, and Belgium (16,000 respectively).

In other destinations, the domestic market is still looking to the weather forecast for the final booking sprint . With weather data still unconfirmed, especially during the key days of Easter, it is anticipated that these forecasts could increase by up to 10 points in the coming days if favorable weather conditions with sunshine and no rain are confirmed.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Benidorm (81.4%) leads the hotel occupancy forecast for Easter 2025, with the region currently approaching 70% of reservations.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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