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Benidorm reinforces social and infrastructure investments in the first 100 days of administration

The Benidorm government has completed its first 100 days in office after the takeover of the local corporation on June 17, following the municipal elections held on May 28. One hundred days in which the acquired commitments advanced by the city's mayor, Toni Pérez, have been maintained and intensified as soon as he was elected.

Those commitments had to do with the vocation to continue building “a welcoming, open, inclusive and supportive Benidorm” with a development that is based on actions based on “sustainability, innovation, accessibility and governance” with the aim of advancing “towards social, environmental and economic sustainability.” Hence, the mayor stressed today that the purpose is to “achieve accessibility at all levels” and government action is closely linked “to contact with citizens.”

In these first hundred days, the mayor indicated, the “reinforcement of social investments has continued with aid to the groups and entities that need it most, as well as the improvement and renewal of infrastructure necessary to have an increasingly better city. ”. For this reason, Pérez has described this first balance as “very positive and in complete harmony with the commitments made.”

Thus, in terms of aid, the granting of these has reached the main groups and entities in Benidorm. Among them, in this 100-day period, they have been granted to vulnerable families, SMEs and the self-employed and the funds for entrepreneurial projects have been doubled. Appropriations have also been allocated for the expenses of business entities, for the purchase of school supplies, for music schools and students, for health entities and an amount has even been allocated for cooperation with developing countries. This aid chapter includes the million euros directed to the hotels that participated in the 2022 Imserso campaign.

Meanwhile, local infrastructure has continued with the same pace of improvement and renewal that had already begun years ago. In relation to the Water Cycle, in these hundred days an action has been initiated in Bernat de Sarrià to reduce the risk of flooding, accessibility has been improved and the infrastructure of Beniardá Avenue has been renewed, renovation works are being carried out of the pumping of wastewater on Severo Ochoa Avenue, new electric power generation motors have been installed in the WWTP and the rainwater drainage works in the Xixo and Foietes ravines have been completed.

The local public space has also experienced significant improvements and actions with the creation of a new green area in La Cala, the improvement of pedestrian accessibility on Murcia Street, maintenance and conservation actions for urban furniture, new charging points for electric vehicles (Severo Ochoa) or emblematic actions such as the commissioning of the new Levante catenary.

Equally notable are the actions that have been carried out to reduce electricity consumption and in favor of the use of renewable energies. Among them, the completion of the installation of photovoltaic panels in eight schools, in the Palau d'Esports and in the Guillermo Amor sports city stands out, the latter thanks to the achievement of European funds.

Precisely, good management when it comes to obtaining money from the European Union has allowed, among other actions, to begin work on the Mediation Center, to have approved the renovation of the public space between Maravall and Jaime I streets, the acquisition of seven flats for social housing or the next actions to reinforce fires in the El Moralet area.

But, without a doubt, the most successful management in this sense has been the achievement of three million euros of Next Generation funds for the execution of a macro renaturalization project called 'Green and Water: Rooting Benidorm in its Natural Environment'. A project that includes more than 15 actions to increase green surfaces, protect the entire forest mass, and permeate the urban edge with orchard and crop areas. In short, the mayor explained, “a renaturalization project to continue making Benidorm a more resilient city against the effects of climate change.” The one from Benidorm was one of the 19 proposals selected nationally from among the 64 presented.

On the other hand, the contract for the Bus Station has also been awarded after years of litigation and the drafting of the new contract for parks and gardens and the contract for cleaning municipal buildings has begun.

Benidorm, likewise, will continue to be a reference in Europe thanks to its commitment to intelligence. For this reason, the city will be part of the European network of smart cities and will incorporate a flow monitoring system on the beaches that will make it possible to know the degree of occupancy of the beaches every day of the year. The project, which is already in the first phase of implementation, has operated during the months of July and August on a stretch of just over 1.5 kilometers of Poniente beach.

Other areas in which notable action has been taken in these hundred days are those of Mobility and Road Cleaning with initiatives such as the reopening of the underground containers of Carrascos or campaigns to clean rural roads and cliffs, as well as other extraordinary cleaning of neighbourhoods during the summer or a washing plan with reused water from private pools. In terms of Mobility, the implementation of a map of the time spent on pedestrian or bicycle trips, an intelligent parking system for bicycles or the improvement of mobility at the confluence of Europa Avenue with Jaén Street stands out. Furthermore, in this sense, Armada Española Avenue has been reopened after the completion of the hydraulic infrastructure renovation works.

Finally, the government team has undertaken other actions that cover other areas such as the completion of 96 niches in the San Jaime cemetery, the installation of the new artificial grass in the field attached to the Guillermo Amor stadium, the celebration of the 'Exemplary Neighbor' award, the accessibility and security of the surroundings of the Ermita de la Virgen del Mar have been improved and the 'castellum' of Tossal de La Cala has been declared a Site of Cultural Interest.

Similarly, in other areas the local government has promoted the carrying out of training actions organized by the AMPAs, has renewed the lighting in the Horta area and has managed to renew the 'Q' and 'S' flags of the ICTE for the beaches of the city, as well as innovative exhibitions, conferences, photographic exhibitions and shows included in the cultural programming.

🌴 WHAT’S ON ACROSS THE COSTA BLANCA*-

🌴 WHAT’S ON ACROSS THE COSTA BLANCA

Benidorm & Surrounding Areas | 17th–23rd August 2026

The Costa Blanca heads into another busy week of August, with beaches packed, nightlife in full swing and a mixture of fiestas, sport, music, family entertainment and summer activities taking place across Benidorm and the Marina Baixa.

The biggest local celebrations continue in La Nucía, while Finestrat remains in the middle of its summer patron saint festivities. Benidorm has concerts, cinema and major music events, while the David Ferrer Tennis Europe Junior Tour brings international youth tennis to La Nucía throughout the week.

☀️ BENIDORM

🏖️ Beaches & Summer Activities

Levante, Poniente and Mal Pas remain at the heart of Benidorm's summer action, with swimming, water sports, boat trips and beach activities continuing throughout the week.

Popular activities include:

🏄 Paddleboarding and kayaking

🚤 Boat trips to Benidorm Island

🪂 Parasailing

🌊 Jet ski experiences

🏐 Beach volleyball

🏖️ Family beach activities

🌅 Sunset cruises

The giant BENIDORM letters on the Tamarindos Promenade remain a popular photo opportunity, while the city's beaches and waterfront continue to provide the perfect base for a classic August holiday.

🎿 Benidorm Cable Ski – 60 Years

The legendary Benidorm Cable Ski continues its 60th-anniversary celebrations, marking six decades as one of Europe's pioneering cable-ski facilities.

🎶 Summer Entertainment

Benidorm's famous entertainment scene remains in full summer mode, with live tribute acts, cabaret, comedy, karaoke, DJs, rooftop venues, beach clubs and late-night shows continuing throughout the week.

The city's official cultural programme also continues with Concerts al Castell, running through Wednesday 19 August, and Cine en la Playa, which continues through Friday 21 August at Mal Pas Beach.

🎬 Cine en la Playa

The popular outdoor cinema programme continues at Playa del Mal Pas, with the 2026 series running from 7–21 August.

It's a great family-friendly option for anyone looking for something different from the usual nightlife.

🎵 Saturday 22 August – Big Music Night

Saturday brings a particularly busy night for music lovers.

🎧 Techno Flamenco Benidorm takes place at SkyFest from 6.00pm until midnight, combining electronic music, flamenco singers and live performances.

🔥 DBT Mob Fest takes over Penélope Benidorm, with a major urban-music line-up including Kidd Keo, Yung Sarria, Lil Gnar, Aleman and others.

🌿 ALBIR & L’ALFÀS DEL PI

Albir remains a popular alternative to the busier centre of Benidorm, with its beaches, restaurants, evening atmosphere and famous coastal scenery.

🚶 Healthy & Outdoor Activities

The Albir coastline continues to be ideal for walking, cycling and outdoor activities, particularly in the cooler morning and evening hours.

The Albir Lighthouse Trail remains one of the area's must-do walks, offering spectacular views across the Serra Gelada coastline.

♿ Accessible Beach Service

The accessible bathing service at Racó de l’Albir continues during the summer season, providing adapted facilities and assistance for visitors with reduced mobility.

Visitors can also enjoy the beach, coastal cycle routes, restaurants and evening entertainment around Albir.

🎉 LA NUCÍA – FESTES D’AGOST

One of the biggest local celebrations of the summer reaches its final two days this week.

Les Festes d’Agost run from 14–18 August 2026, with traditional celebrations, music, processions, fireworks-style pyrotechnic events, family activities and late-night entertainment.

📅 Monday 17 August

The celebrations continue with:

🌅 8.00am – Despertà through the town

⛪ 9.00am – Bell ringing

⛪ 10.00am – Santa Misa

🎉 12.00pm – Peña gathering at the San Rafael hermitage

🎺 1.00pm – Band entry

🎭 8.00pm – Gran Cabalgata Multicolor de Disfraces

🎶 12.30am – Gravity orchestra in Plaza Mayor

The colourful costume parade is one of the highlights of the fiestas.

📅 Tuesday 18 August – Final Day

The final day continues with traditional activities and the closing celebrations.

The 2026 programme includes the morning Despertà, religious celebrations and further festive activities, with a correfocs bringing the five-day fiesta programme to a spectacular close.

🎾 17–23 August – Tennis Europe David Ferrer

Away from the fiestas, La Nucía hosts an international junior tennis tournament throughout the week

The David Ferrer Tennis Europe Junior Tour U14 runs from 17–23 August at the David Ferrer facilities in La Nucía. It is a Category 2 Tennis Europe event on clay.

🏰 GUADALEST

The spectacular mountain village of Guadalest remains one of the Costa Blanca's most popular day trips.

Visitors can explore:

🏰 Guadalest Castle

🏛️ Historic museums

⛰️ Mountain viewpoints

🌿 Walking routes

☕ Traditional cafés

🛍️ Local shops and crafts

August is a particularly popular time to visit, although the mountain location can be considerably hotter during the middle of the day.

For a more comfortable experience, an early-morning or late-afternoon visit is recommended.

🍫 VILLAJOYOSA

Colourful Villajoyosa continues its summer rhythm with its historic old town, colourful seafront, chocolate heritage and restaurants.

The Valor Chocolate Museum remains a popular daytime attraction, while the town's beaches and waterfront provide plenty of options for an evening stroll.

🎶 Friday 21 August

Music lovers can head to Roger's Temple in La Vila Joiosa for POP VIBES, featuring Aylenk.

The event is part of the venue's summer concert programme, with the performance scheduled for the evening and free entry advertised by the venue.

🌊 FINESTRAT

🎭 Patron Saint Festivities

Finestrat's major summer celebrations continue this week, with the Patron Saint festivities running from 15–24 August.

This means the town and surrounding areas remain particularly lively throughout the week, with traditional events, music, cultural activities and celebrations continuing through Sunday 23 August.

⚽ Monday 17 August – Local Football

Football fans have an extra option on Monday evening.

CF Benidorm face Villajoyosa CF in a pre-season friendly in Finestrat at 7.30pm.

🎨 ALTEA

Altea remains one of the Costa Blanca's best destinations for a relaxed evening of culture, art, restaurants and sea views.

The historic old town, church square, galleries and waterfront remain busy throughout August.

🎨 Summer Art

Altea's summer exhibition programme continues, with art exhibitions providing an alternative to the beach during the hottest part of the day.

The town is also ideal for an evening wander through the old streets before dinner overlooking the Mediterranean.

🌉 Evening Altea

Visitors can enjoy:

🎨 Art galleries

🛍️ Artisan shopping

🍷 Old-town restaurants

🎶 Summer music

🌅 Sunset walks

📸 Views from the church square

🌴 SUMMER ACTIVITIES ACROSS THE MARINA BAIXA

Even without a major one-off event, there is plenty happening across the area this week.

🏖️ Beaches and coves

🚤 Boat trips

🏄 Water sports

🎢 Theme parks

💦 Water parks

🎿 Cable Ski

🚲 Cycling and coastal walks

🌅 Sunset cruises

🎶 Live music and nightlife

August remains peak season, so popular attractions, restaurants and evening shows can become busy — particularly from Friday through Sunday.

🚔 SUMMER SAFETY

Visitor numbers remain extremely high during the August peak season, so allow extra time for traffic and parking when travelling between Benidorm, Finestrat, La Nucía, Albir and Altea.

The combination of heat, dry vegetation and strong winds can also increase wildfire danger. Follow local restrictions, never light fires or barbecues where prohibited, and report smoke or suspected fires immediately.

For outdoor activities, keep hydrated and avoid the hottest part of the afternoon where possible.

📅 THIS WEEK'S HIGHLIGHTS

🎉 17 Aug – Les Festes d’Agost, La Nucía

⚽ 17 Aug – CF Benidorm v Villajoyosa CF, Finestrat, 7.30pm

🎾 17–23 Aug – David Ferrer Tennis Europe Junior Tour U14, La Nucía

🎉 18 Aug – Final day of Les Festes d’Agost, La Nucía

🎶 19 Aug – Final Concerts al Castell, Benidorm

🎬 21 Aug – Final Cine en la Playa screening of the August programme, Benidorm

🎶 21 Aug – POP VIBES with Aylenk, Roger's Temple, Villajoyosa

🎧 22 Aug – Techno Flamenco, SkyFest Benidorm

🔥 22 Aug – DBT Mob Fest, Penélope Benidorm

🌴 Every evening – Live music, entertainment and nightlife across the Costa Blanca

🌴 QUICK SUMMARY

✅ Peak August holiday season

🏖️ Beaches and water sports in full swing

🎉 La Nucía fiestas reach their finale

🎾 International junior tennis in La Nucía

⚽ Pre-season football in Finestrat

🎭 Finestrat patron saint celebrations continue

🎬 Outdoor cinema continues in Benidorm

🎶 Summer concerts continue across the Marina Baixa

🎧 Major music events in Benidorm on Saturday

♿ Accessible bathing at Albir continues through summer

🎨 Altea's art, culture and old-town attractions remain popular

🌅 Beaches, sunsets and summer nightlife across the region

🌤️ WEATHER & SUMMER ADVICE

The week of 17–23 August is expected to begin hot, with temperatures rising further towards the middle of the week before conditions become more unsettled later on.

AEMET's latest outlook indicates a significant increase in temperatures across Alicante province, with the hottest conditions expected around Wednesday and Thursday, followed by increasing cloud and a greater chance of showers or storms later in the week.

Visitors should:

💧 Drink plenty of water

🧴 Use high-factor sunscreen

🧢 Wear a hat during daytime activities

🌳 Seek shade during the hottest hours

🌅 Plan walks and outdoor activities for morning or evening

🔥 Take extra care because of the elevated wildfire risk

If you're attending outdoor events, check local weather and official warnings on the day, particularly towards the end of the week.

The message for this week is simple: beaches by day, fiestas and entertainment by night — with La Nucía, Finestrat and Benidorm providing plenty of reasons to get out and enjoy the Costa Blanca. 🌴☀️🎉