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Benidorm steps up beach cleaning ahead of first tourist arrivals of 2026

Benidorm / 15 January 2026

Benidorm City Council has begun an intensive cleaning programme across its beaches to ensure they are in prime condition for the first tourist arrivals of the year.

The operation is being carried out by RA Benidorm, the municipal company responsible for managing the city’s beaches, and takes advantage of the current period of lower beach attendance.

All beach furniture, including sunbeds, umbrellas and other equipment, has already been removed from Levante, Poniente and Mal Pas beaches. This allows teams to sift and turn over the sand, a process which helps to naturally disinfect it through exposure to the sun’s ultraviolet rays, while also levelling the surface and improving overall conditions.

Councillor for Beaches, Mónica Gómez, explained:
“Turning over the sand allows the sun to naturally disinfect it, while also levelling the beaches and leaving them in perfect condition for visitors.”

Sand replenishment work began last Wednesday night in the Tamarindos Promenade area and will continue for approximately one month. During this time, minor repairs and improvements will also be carried out to maintain the high standard of services for which Benidorm’s beaches are known.

Councillor Gómez highlighted that Benidorm is one of the few destinations in Spain to maintain beach services throughout the year.

“Cleaning, lifeguard services and accessible beach facilities operate all year round. We never close for the season,” she said.

She added that this commitment reflects the city’s year-round appeal:
“Even during the off-season months, visitor numbers remain extremely high, which is why maintaining our beaches to the highest standard is essential.”

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Benidorm steps up beach cleaning ahead of first tourist arrivals of 2026

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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