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Benidorm strengthens public-private partnerships at 5th Business Forum on local alliances

Benidorm / 6 May 2026

Toni Pérez has reaffirmed Benidorm’s commitment to sustainable growth, social cohesion, and economic resilience during the closing of the 5th Business Forum organised by Veolia and Red Cross.

Held at the city’s Dinapsis innovation hub, this year’s forum focused on the theme “The Success of New Local Alliances,” highlighting the growing importance of collaboration between public institutions, private companies, and social organisations.

A model built on collaboration

During his closing address, Pérez stressed that Benidorm’s key challenge is to remain a leading tourist destination while ensuring:

Equal opportunities for residents
Strong social cohesion
High quality of life

He described partnerships between businesses, NGOs, and local government as essential to achieving these goals, particularly in a city with a high level of tourism-driven economic activity.

Sustainability and economic resilience

Speakers from Veolia and the Red Cross outlined ongoing initiatives in:

Environmental management and water sustainability
Social inclusion and community support programmes
Corporate responsibility and local engagement

The mayor highlighted the importance of the Sustainable Development Goals (SDGs), especially those linked to water management, noting that Benidorm has successfully reduced water consumption despite rising population and tourism numbers—a key benchmark often cited in sustainability reports about the city.

Business sector engagement

The forum also brought together major players from the local economy, including representatives from:

Hospitality and tourism associations
Hotel groups and leisure parks
Restaurant and business organisations
Discussions focused on future challenges such as:
Maintaining competitiveness in tourism
Workforce development and employment
Adapting to sustainability and digital transformation trends

Benidorm continues to stand out for its employment levels, with local unemployment rates remaining below the national average—something Pérez described as “the strongest form of social policy.”

Benidorm’s wider strategy

The event reflects a broader trend in Benidorm’s development model, which has been widely recognised for:

Data-driven urban management
Efficient water usage systems
Strong integration between tourism and local economy
Public-private collaboration frameworks

Organisers and participants highlighted that these types of forums are increasingly important as cities adapt to post-pandemic tourism demands, climate challenges, and social inequality pressures.

Looking ahead

Closing the forum, Red Cross representatives described Benidorm as an example of a “solidarity-based society”, where collaboration can drive more inclusive and sustainable growth.

Pérez concluded by emphasising that the city’s long-term success lies in its ability to reinvent itself while keeping people at the centre of its strategy.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.