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Benidorm strengthens public-private partnerships at 5th Business Forum on local alliances

Benidorm / 6 May 2026

Toni Pérez has reaffirmed Benidorm’s commitment to sustainable growth, social cohesion, and economic resilience during the closing of the 5th Business Forum organised by Veolia and Red Cross.

Held at the city’s Dinapsis innovation hub, this year’s forum focused on the theme “The Success of New Local Alliances,” highlighting the growing importance of collaboration between public institutions, private companies, and social organisations.

A model built on collaboration

During his closing address, Pérez stressed that Benidorm’s key challenge is to remain a leading tourist destination while ensuring:

Equal opportunities for residents
Strong social cohesion
High quality of life

He described partnerships between businesses, NGOs, and local government as essential to achieving these goals, particularly in a city with a high level of tourism-driven economic activity.

Sustainability and economic resilience

Speakers from Veolia and the Red Cross outlined ongoing initiatives in:

Environmental management and water sustainability
Social inclusion and community support programmes
Corporate responsibility and local engagement

The mayor highlighted the importance of the Sustainable Development Goals (SDGs), especially those linked to water management, noting that Benidorm has successfully reduced water consumption despite rising population and tourism numbers—a key benchmark often cited in sustainability reports about the city.

Business sector engagement

The forum also brought together major players from the local economy, including representatives from:

Hospitality and tourism associations
Hotel groups and leisure parks
Restaurant and business organisations
Discussions focused on future challenges such as:
Maintaining competitiveness in tourism
Workforce development and employment
Adapting to sustainability and digital transformation trends

Benidorm continues to stand out for its employment levels, with local unemployment rates remaining below the national average—something Pérez described as “the strongest form of social policy.”

Benidorm’s wider strategy

The event reflects a broader trend in Benidorm’s development model, which has been widely recognised for:

Data-driven urban management
Efficient water usage systems
Strong integration between tourism and local economy
Public-private collaboration frameworks

Organisers and participants highlighted that these types of forums are increasingly important as cities adapt to post-pandemic tourism demands, climate challenges, and social inequality pressures.

Looking ahead

Closing the forum, Red Cross representatives described Benidorm as an example of a “solidarity-based society”, where collaboration can drive more inclusive and sustainable growth.

Pérez concluded by emphasising that the city’s long-term success lies in its ability to reinvent itself while keeping people at the centre of its strategy.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 13–19 July 2026

The Costa Blanca enters another exciting week of the summer season, with beaches packed, festivals in full swing and a busy calendar of sporting, cultural and family events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest periods of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach games and activities

New Seafront Attraction

Visitors are flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's newest photo hotspots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm is hosting Europe's largest International Mermaids & Mermen Convention, attracting performers, instructors and enthusiasts from across Europe and beyond.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Family activities
Marine conservation workshops
Interactive experiences
Benidorm Cable Ski Celebrates 60 Years

The famous Benidorm Cable Ski marks its 60th anniversary with commemorative events celebrating one of Europe's oldest cable ski facilities.

Celebrations include:

Historical displays
Community events
Tribute to the founders
Anniversary activities continuing throughout the summer
Entertainment & Nightlife
Benidorm's nightlife is in full swing every evening with:
Live tribute shows
Comedy, cabaret and karaoke
Beach clubs
Rooftop bars
Live DJs
Sunset boat parties
Summer club events

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting walkers with spectacular views over the Serra Gelada Natural Park.

Things To Do:

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa remains one of the Costa Blanca's most picturesque destinations.

Popular attractions include:

Chocolate museum visits
Chocolate factory tours
Historic Old Town
Artisan markets
Seafront restaurants
Beach walks
Summer live music

🏟️ La Nucía

Medieval Market Returns

One of the highlights of the week is the 20th Medieval Market, running from 10–12 July, filling La Nucía's Old Town with:

40 artisan craft stalls
Medieval encampments
Knights and street performers
Traditional music
Fire shows
Children's workshops
Medieval food and drink
Celebrating 321 Years

La Nucía is also marking its 321st anniversary with cultural exhibitions, historical archive displays and an innovative Artificial Intelligence project helping preserve the town's historic documents.

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities:

Hiking Puig Campana
Mountain biking
Guided countryside walks
Scenic village visits
La Cala beach
Photography
Shopping & Dining
La Marina Shopping Centre
Beachfront restaurants
Outdoor terraces
Summer shopping offers

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme featuring:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia
Summer Safety

The town's enhanced summer policing operation continues, with extra patrols across beaches, the Old Town, promenade and shopping areas helping keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences

Catamaran cruises
Sunset sailing
Waterfront dining
Photography workshops

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
More family entertainment during the school holidays
Extended opening hours at attractions
Beach events and evening markets
Live music every night across the region

🌴 Quick Summary

🏖️ Beaches and water sports at full summer capacity
🧜 International Mermaids & Mermen Convention at Aqua Natura
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled Benidorm letters proving hugely popular
🏰 La Nucía Medieval Market returns with three days of entertainment
🌿 Albir Lighthouse Trail continues attracting visitors
👮 Enhanced summer police patrols continue in Altea
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Expect another week of hot, settled Mediterranean weather.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon.