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Benidorm / 23rd Noember
Harry Johnson and Alondra Negrón win the 10K as event sets new participation and performance records
Benidorm celebrated an exceptional day of sport this Saturday as the Benidorm Half 2025 broke all previous participation and performance records. A total of 9,132 runners took part across the 10K and Half Marathon events—up from 6,500 last year—confirming the race as one of the fastest-growing and most international running events in Spain.
Despite cold weather conditions, the level of competition reached new heights. Course records were broken in the 10K, the women’s 21K, and the men’s 21K, marking this edition as one of the most successful to date.

British Sweep in the Half Marathon
Local Athletes Shine
Local runners also delivered strong performances:
A Truly International Race
This year’s Benidorm Half reached unprecedented international levels:
Other represented nations included Ireland, Norway, Belgium, the Netherlands, Poland, Italy, Germany, France and Sweden
Of the Spanish participants, 1,934 came from the province of Alicante, with the remainder travelling from 46 provinces nationwide.
Among the distinguished athletes in attendance was Fermín Cacho, double Olympic medallist, whose presence added prestige to the event.
A Stunning Start and Celebratory Finish
Mayor Toni Pérez, together with the Councillor for Sports Javier Jordá, fired the starting pistol at the now-traditional starting point on Avenida de la Comunitat Valenciana, at its junction with Avenida de Bélgica. Thousands of runners filled the streets as the 10K departed at 5:00 p.m., followed by the Half Marathon at 6:00 p.m., creating a spectacular sporting atmosphere throughout the city.
The Queens of the Festes Majors Patronals 2025, Paula Pascual and Aitana Pérez, joined the mayor and Councillor Jordá in presenting trophies to the champions of the main categories.

Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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