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Carlos Mazón highlights the support of the Council so that the gastronomic offer of the Valencian Community continues to be a benchmark in quality, innovation and wealth creation

The president of the Generalitat, Carlos Mazón, has offered the support of the Council so that the gastronomic offer of the Valencian Community continues to be a benchmark in terms of quality, innovation and generation of economic activity.

The head of the Council attended the opening of the Alacant Gastronòmica culinary contest, an international reference in the sector, which takes place until next Monday at the Alacantina Fair Institution and where more than a hundred Michelin stars and Repsol alone are cited.

Carlos Mazón highlights the support of the Council so that the gastronomic offer of the Valencian Community continues to be a reference in quality, ...

Carlos Mazón has emphasized that it is an "honour" to visit as president a competition that he promoted and supported, from his previous responsibilities at the head of the Provincial Council of Alicante, and has defined Alicante Gastronomica as "the best embassy" and the "best presentation letter" of the prestige of the gastronomy of the Valencian Community.

Alacant Gastronòmica has managed to consolidate itself as a "world showcase" of the "good work" of hospitality, catering and the tourism sector in general, pointed out the president, who has committed to "continue breathing air into a sector that a lot has gone wrong, which has shown the ability to get back on its feet from quality, from innovation, from resilience and from the spirit of offering the world things, which are many and good , which we are able to do here".

Mazón indicated that, thanks to the collaboration between the Chamber of Commerce, the Provincial Council and all the organizers, the culinary event has managed to consolidate itself as a "springboard", a "world showcase" of gastronomy, which has made it possible , at the same time, "break a spear - he said - for our restaurants, our producers, our winemakers, our wineries and our product".

"This means gross domestic product, this means help to the hospitality industry and the tourism sector in general and this means income, economic activity and, therefore, more and better possibilities for social cohesion", said the top official of the Valencian Government. 2023 edition

With the slogan 'Mediterranean soul', the 2023 edition of this event welcomes more than 250 exhibitors in 36,000 square meters of space, two tasting and pairing rooms, 180 presentations and workshops, and 15 professional competitions.

The Generalitat, through Turisme Comunitat Valenciana, participates in this edition with its own stand of 255 square meters in which, under the umbrella brand 'L'Exquisit Mediterrani-Comunitat Valenciana', it accommodates companies, professionals and destinations for to the joint promotion of the tourist and gastronomic offer of the Valencian Community.

Carlos Mazón has made a tour of different exhibitors and, among other activities, he has visited the El Millor de la Gastronomia space, with chef Susi Díaz, and witnessed a cooking show at the Assaboreix Costa Blanca stand.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.