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Casa Agrícola, the wineries of businessman Pepe Mendoza from Alfas, among the best of the Alicante PDO (Protected Designation of Origin)

18 November 2025 / Alfaz

The latest scores for Pepe Mendoza Casa Agrícola have been endorsed by Jancis Robinson. In the renowned wine guide, produced in collaboration with Ferrán Centelles, the wine critic regarded by many as the most influential in the world, the new vintages receive outstanding ratings. Once again representing the best of the Alicante PDO (Protected Designation of Origin), the article highlights a new Mediterranean style described as “subtlety over force”. According to Ferrán Centelles, the new releases “Giró de Abargues 2024, El Veneno 2024 (The Poison 2024), and Origen Moscatel 2023 (Moscatel Origin 2023) return as a dazzling example of energy and vitality.”

Located on the Finca Abargues (Abargues Estate) in Llíber, Marina Alta, Casa Agrícola has become one of the most influential projects within the Alicante PDO. Its philosophy of minimal intervention, environmental respect, and the recovery of native varieties — such as Giró (a traditional red grape) and Moscatel (Muscat) — has enabled Pepe Mendoza to develop a natural, honest winemaking style deeply rooted in the land.

With more than 25 years of professional experience, and eight years leading his own project, Pepe Mendoza has become an ambassador for Alicante wine and for the municipality of l’Alfàs (l’Alfàs del Pi), as its mayor, Vicente Arques, emphasised. He praised Mendoza’s leadership in implementing environmentally friendly methods and his role as a benchmark for the town.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Benidorm (main hub this week)

Skyline Benidorm Film Festival (ongoing)
One of the biggest events this week, with screenings, talks and industry events
Elvis tribute show – Monday (27 April)
“From Memphis to Benidorm” live at Benidorm Palace
Spring cultural programme
Theatre, concerts and exhibitions across the city

Vibe: lively but not peak summer yet, good mix of locals and tourists.

Altea & Albir / Alfaz del Pi

Live music and concerts all week
Regular performances across venues and beach bars
Wide programme of cultural events including art and comedy

Vibe: relaxed, arts-focused, plenty of smaller live events.

Villajoyosa & Altea area (tours & experiences)

Guided tours and experiences

Village tours, food tastings and coastal excursions

Good range of cultural and local experiences running daily

Best for visitors looking for something different from nightlife.

Finestrat

Main upcoming event (next big one)

“Tornem als 90 – Finestrat Remember Festival” (coming soon)
Big 90s & 2000s music festival at La Foia sports comples
Takes place 9 May
DJs, food trucks, large tent + full day event
This is the next major event locals are gearing up for.

Local culture & activities

Casa De Cultura De Finestrat
4.4•Cultural center
Regular cultural programme

This is where most weekly local events happen.

La Nucía

Local cultural and sports activities
Preparations underway for upcoming major events in May

Vibe: quieter, more community-focused this week.

Across the Costa Blanca (general)

More concerts, exhibitions, markets and outdoor activities
Food tourism and day trips increasing across the region

Quick Picks (best things to do)

Film festival in Benidorm
Elvis show at Benidorm Palace
Food tours and village visits (Altea and Villajoyosa)
Live music in Altea and Albir
Nightlife in Benidorm and Finestrat

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Casa Agrícola, the wineries of businessman Pepe Mendoza from Alfas, among the best of the Alicante PDO (Protected Designation of Origin)

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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