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Benidorm Sees Surge in British Visitors as Demand for Affordable Holidays Grows

 

Benidrm / 21 April 2026

 

The Spanish resort of Benidorm is experiencing a renewed boom in British tourism, with new data confirming the UK remains the destination’s largest international market.

 

Figures from the local hotel association show that British visitors accounted for over 42% of hotel stays in 2025, overtaking Spanish tourists for the first time in several years.

 

Strong Growth and Record Visitor Numbers

Benidorm welcomed more than 3 million visitors in 2025, marking a significant increase on previous years and reinforcing its position as one of Spain’s leading tourist destinations.

 

Tourism officials say the surge is being driven largely by demand from UK holidaymakers, who continue to favour the resort for its affordability, accessibility and year-round appeal.

 

Why British Tourists Are Returning

Travel experts highlight several key reasons behind the continued popularity of Benidorm among UK visitors:

• Affordable package deals and lower living costs compared to UK events and resorts
• Reliable weather and year-round sunshine
• Strong flight connections from the UK
• A familiar atmosphere, including British-style bars, entertainment and cuisine]

 

Recent travel trends also show British visitors opting for Benidorm as a cost-effective alternative to expensive UK events, with some choosing the resort for major sporting occasions due to significantly lower prices.

 

A Year-Round Destination

Unlike many seasonal resorts, Benidorm continues to attract visitors throughout the year, with strong occupancy even in winter months.

 

The city’s mix of beaches, nightlife, cultural events and modern infrastructure has helped it maintain its appeal across different age groups—from young travellers to retirees.

 

Economic Impact

The tourism boom is providing a major boost to the local economy, with increased spending across:

• Hotels and accommodation
• Restaurants and bars
• Retail and leisure sectors

 

Industry leaders say the continued strength of the British market is vital to the Costa Blanca’s wider tourism sector.

 

Outlook

With bookings continuing to rise into 2026, tourism officials expect Benidorm to remain a key hotspot for British travellers, particularly as cost-of-living pressures in the UK drive demand for affordable overseas breaks.