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Elche Park is transformed into a historical craft market with medieval shows

The initiative will be part of the 699th anniversary of the founding of Benidorm and will remain open until Sunday night

Laia Zamora cuts the opening ribbon of the Medieval Market.

One more year, and framed within the celebration of the 699th anniversary of the granting of its Population Charter to Benidorm by Admiral Bernat de Sarrià, the traditional medieval market returns to the city at Elche Park, an initiative promoted by the Independent Association of Merchants (AICO), the Departments of Festivals and Commerce and the specialized company Legend.

The mayor of Benidorm, Toni Pérez; the councilors of Festivals and Commerce, Mariló Cebreros and Javier Jordá and other members of the corporation; the senator of the Kingdom of Spain, Agustín Almodóbar; The regional deputy, José Ramón González de Zárate accompanied the general secretary of the trade association Juanjo Camarasa, at the inauguration of the venue, led by the queens of the Festes Majors Patronals 2024, Valentina Almodóbar and Laia Zamora.

The first representatives of the local festivals attended the event accompanied by the president of the Commission, Mª Dolores Cano, the president of the Penyes Association 'Verge del Sofratge', Jaume Cortés, and a large group of Mayorales.

The venue, nestled in the Elche Park, is made up of dozens of stalls run by artisans with a long history in this type of events, which form wide streets that facilitate the flow of people. There is also a specific play area and other specific areas for shows and all of this decorated with the colourful atmosphere typical of this type of event.

In addition to quality products, the Medieval Market has organized music, dance, theatre and juggling shows, in addition to the classic tournaments in which knights will fight with their swords to obtain the favor of their ladies. On the sidelines, activities have been scheduled in which the public can participate, such as craft workshops or traditional games.

The Medieval Market will remain open throughout the weekend and will close its doors at 10:30 p.m. tonight, Sunday, when it will say goodbye until next year.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Elche Park is transformed into a historical craft market with medieval shows

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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