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Finestrat–Benidorm coast gears up for major ALS charity run on June 7

Finestrat - Benidorm / 5 May 2026

The Marina Baixa coastline is preparing for one of its most emotional sporting events of the year, as firefighters, runners, and residents unite ahead of the 7th Transcostablanca Solidarity Race in Benidorm on June 7, raising funds for ALS support charity ADELA-CV.

Firefighters kick off the campaign

The initiative began this week with a symbolic gesture from the Marina Baixa Firefighters, who completed a 42-kilometre solidarity route between Benidorm and San Juan (Alicante). Around 70 firefighters took part, running and cycling through key coastal points including Finestrat (Cala de Finestrat), La Vila Joiosa, and El Campello.

The event served as a warm-up and awareness drive for the main public race, which has become a major fixture in the Costa Blanca sporting calendar.

June 7 event: running for a cause

The main event in Benidorm will include:

5K competitive race
Charity walk for families and participants of all levels
Children’s races
“Zero line” donation option for those not participating

All proceeds will go to ADELA-CV, supporting people affected by ALS (Amyotrophic Lateral Sclerosis) across the Valencian Community.

Strong community backing

The event is backed by:

Marina Baixa Firefighters
Benidorm City Council
Provincial fire services
Local tourism and hospitality partners
Sports organisations including Grupo Brotons

Last year’s edition raised more than €13,500, funding home care and support services for ALS patients and families.

Human impact behind the event

Organisers highlight that ALS affects an estimated 400 people in the Valencian Community, making local support crucial for ongoing care and quality of life.

ADELA-CV representatives have stressed that the event is not only about fundraising, but also visibility, dignity, and community support for families dealing with the disease.

Coastal spirit: Finestrat to Benidorm connection

With routes passing through Finestrat and La Cala, the event has become a symbolic link between coastal towns. Local firefighters describe it as a “shared effort across the whole bay,” reflecting the tight-knit identity of the Marina Baixa region.

From early morning training runs to beachfront cheering points, the area is expected to turn into a corridor of solidarity on race day.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Finestrat–Benidorm coast gears up for major ALS charity run on June 7

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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