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Local & Spanish


Finestrat / 12 May 2026
Finestrat is entering the final phase of a major modernization project in La Cajola, one of the oldest and most established areas of the municipality’s Commercial Boulevard.
The infrastructure upgrade programme, currently underway on Calle Tàrbena, Calle Sella and part of Avenida Picasso, aims to modernise essential services, improve accessibility and strengthen the long-term commercial appeal of the area.
Modernising one of Finestrat’s historic commercial zones
La Cajola was among the first areas developed within the Finestrat Commercial Boulevard and remains one of the busiest business and retail zones in the Marina Baixa region.
According to Mayor Nati Algado, the project responds to long-standing requests from local businesses seeking improved infrastructure and easier access for customers and suppliers.
The works include the full renovation of underground utilities such as sewage systems, drinking water networks, stormwater drainage and telecommunications infrastructure.
New public lighting, upgraded pavements, resurfaced roads and improved signage are also being introduced throughout the area.
€280,000 investment backed by regional funding
The first phase of the project represents an investment of approximately €280,000.
Finestrat Town Council is contributing €200,000, while additional funding is being provided through the Valencian Institute of Business Competitiveness (IVACE), part of the regional government’s economic development and business support strategy.
Municipal officials confirmed that a second phase of improvements is expected to be completed before the end of 2026.
Supporting business growth and tourism infrastructure
The Commercial Boulevard in Finestrat has become one of the Costa Blanca’s most significant retail and commercial destinations, attracting both residents and tourists from nearby areas including Benidorm, Villajoyosa and La Nucía.
Local authorities say the latest investment forms part of a wider strategy to modernise commercial infrastructure, improve mobility and maintain competitiveness as visitor numbers continue to grow across the region.
The project also reflects broader investment trends across the Costa Blanca, where municipalities are increasingly upgrading urban infrastructure to support tourism, retail activity and sustainable development.

Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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