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Local & Spanish

In fact, since last May 15, the General Directorate of Public Health has had the Program for Prevention and Attention to Health Problems derived from High Temperatures in the Valencian Community active, which will continue until September 30, unless weather conditions recommend its modification.
As explained by the general director of Public Health, Ruth Usó, “we have one of the earliest warning systems, since all the information about the temperature level of a specific area, as well as preventive measures to avoid health problems related to extreme heat, they are communicated early a day before, which facilitates the implementation of the actions that are necessary."
"In addition, this system has a powerful communication network that transfers information to the local level, so that each municipality receives the day before a day of extreme heat the information on the level of health risk due to high temperatures, the type of nights depending on the heat and the preventive measures that must be implemented to protect the health of the population,” added Ruth Usó.
To this end, there is a program coordination commission that brings together all the entities qualified to convey information to the population, as well as to activate whatever resources are necessary aimed at protecting people's health against extreme heat, which is why they are institutions involved in the health, socio-health, educational, sports, environmental and municipal fields, among others.
Risk levels
The program establishes a forecast of the maximum temperatures for each municipality of the Valencian Community taking into account the threshold temperatures. With this information, a map is prepared daily on the level of risk in each area and is represented by four colors: green (absence of risk or level 0), yellow (low risk or level 1), orange (medium risk or level 2) and red (high risk or level 3), the latter corresponding to extreme heat.
In addition, the program makes a prediction of night temperatures that classify the type of night as: normal (< 20º), tropical (> 20ºC), equatorial (> 25ºC) and torrid (> 28ºC).
In this sense, the Department of Health issues an alert in cases where extreme heat may pose a risk to people's health (level 2, 3 and hot nights) and, therefore, it is advisable to take the appropriate measures. to avoid cases of dehydration, heat stroke or worsening of chronic diseases, among others.
Awareness campaign
In the event of an alert being activated, the entire population must be aware of the risks and special attention must be paid to the most vulnerable groups, such as the elderly, minors or patients suffering from a chronic disease or other pathology, in addition to others. vulnerable social groups (marginalization, homelessness...), in which an episode of excessive heat could compromise their health.
For this reason, the Ministry of Health has spread an awareness campaign with advice aimed at the population to avoid health problems, which will be disseminated through the media and social networks.
Likewise, the temperature forecast can be consulted on the website of the Department of Health , in an interactive format to offer information for each municipality in an agile and simple way. In addition, all the promotional material for the campaign is available on the website so that it can be downloaded (posters, radio and video spots).
Some of the tips to avoid risks associated with high temperatures are: avoid direct exposure to the sun between 12:00 p.m. and 5:00 p.m.; drink plenty of water if you do not have a medical contraindication, avoid alcohol and caffeine; protect seniors, minors and other vulnerable people; use appropriate protective creams; exercise during cooler hours; and do not leave anyone in the car, including pets.
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

Local & Spanish


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