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Local & Spanish

The Department of Health has sent to the health departments of the Valencian Community an instruction from the General Directorate of Public Health that establishes the recommendation of the use of masks in health and social care centres as a preventive measure against the increase in respiratory virus infection with a rate of 905 cases per 100,000 inhabitants in epidemiological week 1 of 2025.
In this regard, despite being below the rate of the previous year, which stood at 1,318 cases per 100,000 inhabitants in the same week, given the incidence of respiratory infections in the Valencian Community, it is considered pertinent to establish the recommendation of the use of masks in health and social care centres in the following situations: symptomatic people when they are in shared spaces; professionals who care for symptomatic cases; all people, both health personnel and patients and companions, in vulnerable areas such as chemotherapy treatment rooms, transplant units, intensive care units and the like; and in hospital and primary care emergencies.
The instruction also adds that, depending on the characteristics and capacity of the centre, internal circuits for controlling the
transmission of respiratory viruses, the use of masks and measures for the continuity of care will be applied, based on the criteria of the Preventive Medicine Service.
In addition, the Ministry of Health has sent all health departments the Contingency Plan for increases in the incidence of acute respiratory infections (ARIs), in which they define a series of strategies to ensure the continuity of health care during seasonal epidemics of respiratory viruses, including Public Health recommendations, as well as organisational and operational measures at the level of Primary and Hospital Care.
The main objective of this plan is to define recommendations and actions associated with risk scenarios established based on
transmissibility data and the characteristics and operational capacities of the health centres of the Valencian Health System.
Recommendations for the general population
The Contingency Plan also establishes that vaccination against influenza and/or ARIs continues to be “a cornerstone” for the prevention of ARIs. In this regard, the Ministry of Health reminds that health centres have been vaccinating against influenza and COVID-19 since 4 November without the need for an appointment, in order to promote the immunisation of the population.
In fact, since the start of the vaccination campaign launched by the Ministry of Health, a total of 1,730,548 doses of the flu and COVID vaccines have been administered.
In this regard, Public Health has made a series of recommendations aimed at the general population for the prevention of acute respiratory infections, which can be consulted through the website of the Ministry of Health and on social networks, among which are maintaining good hand hygiene, with soap and water or using hydroalcoholic gel, using a mask for the most vulnerable people and for all those people with any respiratory symptoms, even if there is no positive confirmatory test.
Likewise, if you have any symptoms, you should avoid crowded places and social contacts where you cannot wear a mask, as well as clean frequently touched surfaces (e.g. door and window handles) with soap and water or disinfectant products.
Likewise, if you have any difficulty breathing or a persistent high fever, or if you belong to a risk group, it is recommended to follow the instructions of professionals and avoid self-medication with antibiotics.
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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