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In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'

Citizens support the action of the SEUR Foundation, with which the City Council collaborates, and which allocates the amount of recycling to help minors with medical needs
In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'
There are six heart-shaped collection containers in La Cala, Rincón de Loix, Els Tolls, Colonia Madrid and Centro

The citizens of Benidorm continue to show their solidarity, in this case with their involvement with the 'Caps for a new life' campaign of the SEUR Foundation, with which the City Council collaborates. According to data provided by the Foundation and made public today by the Councilor for the Environment, Mónica Gómez, in 2023, 1,020,000 caps were collected in the containers installed in public life.

Gómez recalled that "the amount obtained from recycling these caps is intended to help minors with medical needs not covered by ordinary health systems, thus contributing to improving their quality of life."

Specifically, the SEUR Foundation is responsible for collecting and delivering these caps to a recycling company that makes a payment per ton at market price.

In the case of Benidorm, the amount collected in the six heart-shaped containers installed by the City Council in different parts of the city has translated into just over 400 euros.

The mayor of the Environment explained that “we currently have six containers installed in La Cala (Secretariat Juan Baldoví street), Rincón de Loix (Juan Fuster Zaragoza street), Els Tolls (Belgian Avenue), Colonia Madrid (Llorca Linares Social Center), and Center (Maravall street with Plaza Neptuno and Avenida de l'Aigüera).

Currently, the SEUR Foundation is allocating all the money obtained from recycling caps to help Julia, a seven-year-old girl from Valladolid suffering from spinal muscular atrophy and who needs a motorized wheelchair. To meet this need, 29 tons of caps are needed.

Earlier in the campaign, help reached Leo, a small resident of Benidorm, who received 3,200 euros to ensure his aquatic therapy sessions as a treatment for Hirschsprung's Disease, linked to Down syndrome. Since 2011, when the 'Earplugs for a new life' project began, almost 200 minors from all over Spain have benefited from help to finance their medical or orthopedic treatments thanks to a collection that has exceeded 1.3 million euros.

Gómez thanked “the involvement of the citizens of Benidorm who, from the first moment, have dedicated themselves to this campaign that seeks to improve the quality of life of the little ones” and that “in addition to this solidarity purpose, it also has an impact on the environment, by promoting plastic recycling, thereby reducing CO2 emissions.”

According to data from the SEUR Foundation, in this time the emission of more than 8,300 tons of CO2, the main gas causing climate change, has been avoided.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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