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In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'

Citizens support the action of the SEUR Foundation, with which the City Council collaborates, and which allocates the amount of recycling to help minors with medical needs
In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'
There are six heart-shaped collection containers in La Cala, Rincón de Loix, Els Tolls, Colonia Madrid and Centro

The citizens of Benidorm continue to show their solidarity, in this case with their involvement with the 'Caps for a new life' campaign of the SEUR Foundation, with which the City Council collaborates. According to data provided by the Foundation and made public today by the Councilor for the Environment, Mónica Gómez, in 2023, 1,020,000 caps were collected in the containers installed in public life.

Gómez recalled that "the amount obtained from recycling these caps is intended to help minors with medical needs not covered by ordinary health systems, thus contributing to improving their quality of life."

Specifically, the SEUR Foundation is responsible for collecting and delivering these caps to a recycling company that makes a payment per ton at market price.

In the case of Benidorm, the amount collected in the six heart-shaped containers installed by the City Council in different parts of the city has translated into just over 400 euros.

The mayor of the Environment explained that “we currently have six containers installed in La Cala (Secretariat Juan Baldoví street), Rincón de Loix (Juan Fuster Zaragoza street), Els Tolls (Belgian Avenue), Colonia Madrid (Llorca Linares Social Center), and Center (Maravall street with Plaza Neptuno and Avenida de l'Aigüera).

Currently, the SEUR Foundation is allocating all the money obtained from recycling caps to help Julia, a seven-year-old girl from Valladolid suffering from spinal muscular atrophy and who needs a motorized wheelchair. To meet this need, 29 tons of caps are needed.

Earlier in the campaign, help reached Leo, a small resident of Benidorm, who received 3,200 euros to ensure his aquatic therapy sessions as a treatment for Hirschsprung's Disease, linked to Down syndrome. Since 2011, when the 'Earplugs for a new life' project began, almost 200 minors from all over Spain have benefited from help to finance their medical or orthopedic treatments thanks to a collection that has exceeded 1.3 million euros.

Gómez thanked “the involvement of the citizens of Benidorm who, from the first moment, have dedicated themselves to this campaign that seeks to improve the quality of life of the little ones” and that “in addition to this solidarity purpose, it also has an impact on the environment, by promoting plastic recycling, thereby reducing CO2 emissions.”

According to data from the SEUR Foundation, in this time the emission of more than 8,300 tons of CO2, the main gas causing climate change, has been avoided.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Regional overview: steady pre-summer momentum

Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.

Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.

BENIDORM – Markets, nightlife and tourism growth

Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.

The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.

Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.

Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.

ALTEA – Culture and coastal leisure

Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.

Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.

ALBIR / L’ALFÀS DEL PI – Community events and live music

L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.

Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.

The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.

LA NUCÍA – Sports and weekend activity

La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.

The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.

FINESTRAT – Coastal leisure and markets

Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.

Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.

VILLAJOYOSA – Culture, coastline and local life

Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.

Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.

The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.

INFRASTRUCTURE UPDATE – Benidorm EV expansion

Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.

The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.

REGIONAL SUMMARY

Benidorm: busiest hub with nightlife, markets and entertainment growth
Altea: cultural, scenic and relaxed
Albir / L’Alfàs del Pi: balanced social and live music scene
La Nucía: sports-led and residential
Finestrat: beach-focused and seasonal lifestyle
Villajoyosa: coastal heritage, relaxed tourism and local culture

The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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In 2023, Benidorm will contribute one million caps to the solidarity campaign 'Caps for a new life'

🌴 What’s On This Week – Costa Blanca

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