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Juanfran Pérez Llorca Sets Out New Council’s Priorities: Strengthening Public Trust, Building Institutional Cooperation, and Deepening Engagement with Citizens

Valencia / 5 December 2025

The President of the Generalitat, Juanfran Pérez Llorca, has outlined the key objectives of the new Council during its official inauguration, emphasising a renewed commitment to strengthening public trust, fostering collaboration with other administrations, and placing citizens at the heart of government action.

Speaking at the ceremony, President Pérez Llorca thanked the newly appointed members of the Council for accepting what he described as “one of the most inspiring responsibilities for anyone with a vocation for public service.” He expressed confidence in their ability to address the priorities of the Valencian people and guide the region through a period of consolidation and transformation.

The President stressed the need not only to manage day-to-day affairs but also to continue advancing the major reforms already underway in healthcare, education, taxation, housing, and social, family and youth policies. He noted that the experience gained in recent years “places us in a privileged position to understand what has worked, what must be improved, and which new proposals are ready to make a qualitative leap forward.”

Pérez Llorca highlighted his government’s determination to improve coordination among institutions in order to accelerate reconstruction efforts in areas affected by recent floods, stating that “those affected are demanding greater urgency and we must respond.”

He also reaffirmed the Generalitat’s commitment to equality, family and childhood policies, and announced a decisive push to address the region’s housing challenges, which he described as “one of the greatest issues currently facing citizens, particularly young people.”

The President pledged constant accountability, stressing that the new government will focus on “measurable results and tangible improvements,” while avoiding “sterile debates and distractions that pull us away from our priority: ensuring real, inclusive prosperity in every city, every neighbourhood, and every home.”

Pérez Llorca concluded by extending “a hand to all institutions,” expressing a willingness to collaborate with all political, economic and social actors, as well as with civil society at large. “Only together can we continue moving forward,” he affirmed.

During the ceremony, the following members of the new Council formally took office:

Susana Camarero Benítez, First Vice President and Minister for Housing, Employment, Youth and Equality
José Luis Díez Climent, Second Vice President and Minister of the Presidency
Vicente Martínez Mus, Third Vice President and Minister for the Environment, Infrastructure, Territory and Recovery
José Antonio Rovira Jover, Minister for Economy, Finance and Public Administration
Marciano Gómez Gómez, Minister for Health
Elena Albalat Aguilella, Minister for Social Services, Family and Childhood
Maria del Carmen Ortí Ferre, Minister for Education, Culture and Universities
Miguel Barrachina Ros, Minister for Agriculture, Water, Livestock and Fisheries
Nuria Martínez Sanchis, Minister for Justice, Transparency and Participation
Juan Carlos Valderrama Zurián, Minister for Emergencies and Interior
Marian Cano García, Minister for Industry, Tourism, Innovation and Trade

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Juanfran Pérez Llorca Sets Out New Council’s Priorities: Strengthening Public Trust, Building Institutional Cooperation, and Deepening Engagement with Citizens

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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