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June starts on a good foot in the Valencian Community and SAN JUAN fans the flame of the occupation in the province of Alicante 

 

First tourist forecasts July and August 2024

 

The month of June starts on the right foot with data in the provinces of Valencia and Alicante above 80% and in the province of Castellón close to 70% . These first days practically maintain the dynamics of the last fortnight of May and destinations such as Benidorm even surpass these records, recording 86.4% occupancy.

 

The following fortnight also predicts good results and clear evidence of this is the reservations already confirmed in the hotel management systems which, in practically all cases, are already at the same level as the occupancy data achieved during the first fifteen days of the month. . The province of Alicante will especially benefit from the celebration of Les Fogueres de San Juan , which this 2024 will also be located on the weekend, days for which there is already 83% occupancy.

 

The peak months of the summer season are just around the corner and the first forecasts are being released from HOSBEC's BigData department . According to our real-time data analysis tool Biontrend, the Valencian Community as a whole currently has a volume of reserves “on the book” above that recorded in 2023.

 

The predictive model also indicates that The final results will practically maintain the figures from last year, so for the month of July in the provinces of Alicante and Valencia it is expected to exceed 88%, while in Castellón the 80% barrier will be surpassed. The “forecast” for August, the star month of summer, is close to 90% in all areas of the Valencian Community and it is even expected to exceed it in some tourist spots on the Costa Blanca.

 

Benidorm is the point that presents a slightly slower rate of reservations for these months, however, predictive models reflect that the data for 2023 will be reached. Which shows that sales have to give one last push in the destination. For this reason, it is not advisable to leave reservations until the last minute, since in months like August the hotel industry expects to reach around 92% of rooms occupied.

 

Regarding these figures, the president of HOSBEC, Fede Fuster, points out that " the inventory destined for the months of July and August will be sold in these last days of June, so it is not advisable to delay the reserves for these months." He also adds that “these good data extend beyond the month of August, detecting an accelerated increase in demand for September and October.”
 

 

The annual hotel occupancy report prepared by  BigDataHOSBEC  for the following tourist spots in the Valencian Community is now available:

 

Benidorm
White shore
Province of Valencia
Province of Castellón

You can view the full report at the following link:

Biweekly hotel occupancy evolution report – 1st fortnight June 2024

 

BENIDORM

The Benidorm destination  has taken off and surpasses the good data of the last fortnight of May by one point, finally scoring 86.4%. A figure that also advances the records for the same period in 2023 by 2.6 percentage points. These occupancy data are largely driven by 3-star hotels, which are close to 90%, and 4-star hotels, which score 84.7%.   (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

International tourists follow the lines of the last fortnights and represent 62%, increasing the volume registered in the last fortnight of May. The British market leads the table with 45.7% , followed at a long distance by the Portuguese  with 3%, Irish (2.7%), Dutch (2.6%) and Belgian (2.5%).  The rest of the issuing markets do not exceed 1% representation in any case.

 

Confirmed reservations in  hotel management systems for the second half of June already exceed 86%, well above the 2023 reservation rate

COSTA  BLANCA

The Costa Blanca area  (not including Benidorm) exceeds 80% occupancy in the first half of June and continues to rise above the 2023 data on this occasion by 6.1 percentage points.  very notably improving last year's data by 10 percentage points. (see the weekly evolution of hotel occupancy in the bar graph of the report).  

 

The domestic market is positioned as the largest with 46.5%, leaving 53.5% for tourists of international origin. Of the latter, the  British market heads the table  with  15.8% , followed by the  Belgian (5.3%), Irish (3.5%), Norwegian (3.3%) and French (3%).  In the following positions, with representation between 3% and 2%, are nationalities such as German, Icelandic and Polish.

 

The last fifteen days of June  are expected to be optimistic since it already has 79.2% confirmed reservations , 4 points above what was expected for 2023 on the same dates.

PROVINCE OF VALENCIA

From June 1 to 15,  the province of Valencia  remains unchanged compared to the second half of May and records an occupancy rate of  88.2%,  improving the 2023 data by 5.4 percentage points.  During this fortnight, the destination Valencia city also follows the same line, scoring 89.9%, while those associated with HOSBEC of  Gandía reach 87.6%.   (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

In the case of the province, national and international tourists are practically balanced , with the German, British and American markets with shares of over 5%. On the other hand, the origin of tourists staying in hotels changes if the city of Valencia is analyzed , where the domestic market represents 34.5% compared to 65.5% internationally. In this case, the American tourist gains prominence with 8.7%, followed by the German with 7.8% and the British with 7%. 

 

Confirmed reservations in   hotel management programs for the second half of June are at  82.3% in the case of the province and at 82.2% in Valencia.

PROVINCE OF CASTELLÓN

The  province of Castellón begins the month of June with energy close to 70% occupancy , advancing the 2023 records by 3 points. Records that show an upward trend for the second half of the month for which there are already 72.8% confirmed reservations in the management systems of the establishments associated with HOSBEC. (see the weekly evolution of hotel occupancy in the bar graph of the report).

 

The national tourist does not lose momentum and continues to be the largest in the province with 83% representation of the total.  The remaining 17% belongs to international tourism, with the French market being the most notable with 3.5% followed by the Italian, German, Romanian, Dutch and British markets with shares between 2% and 1%.