Home

Brought to you by Shine Design

Cool Playlist

Local & Spanish

‹ Back

L’Alfàs del Pi Expands Accessible Tourism with Smart Guidance System Funded by the European Union

L'Alfàs del Pi / 3 June 2026

L'Alfàs del Pi is set to become one of the most accessible tourist destinations on the Costa Blanca after securing European funding to introduce an innovative smart guidance system at many of its most visited attractions.

The project, financed entirely through the European Union's NextGenerationEU Recovery and Resilience Programme, will see the installation of cutting-edge Navilens technology across key cultural, heritage and tourism sites throughout the municipality.

The initiative forms part of the town's wider Tourism Sustainability Plan and represents a further step towards creating a fully inclusive visitor experience for residents and tourists of all abilities.

Smart Technology Improving Accessibility

The new system will be installed at several of L'Alfàs del Pi's most iconic locations, including:

Albir Lighthouse Natural Park Route
Roman Villa of Albir
Bombarda Watchtower
Carabineros Environmental Education Centre
Racó de l'Albir Beach
Plaza Mayor and surrounding public spaces

Using specially designed Navilens smart codes, visitors will be able to access tourist information instantly through their smartphones without the need to physically scan traditional QR codes.

The technology is particularly beneficial for people with visual impairments, as codes can be detected from several metres away and without requiring precise camera positioning.

Information Available in Six Languages

Tourist information will be available in:

Spanish
Valencian
English-compatible multilingual formats
Norwegian
German
French
Russian

The multilingual platform reflects the international nature of L'Alfàs del Pi, which has one of the highest proportions of foreign residents in Spain and attracts visitors from across Northern Europe throughout the year.

Supporting Inclusive Tourism

Councillor for European Funds Dolores Albero described the project as an example of how European investment can directly improve the quality of life for residents and visitors.

She said the initiative demonstrates the municipality's commitment to equal access, innovation and sustainable tourism development.

Tourism Councillor Luis Miguel Morant added that accessibility has become one of the cornerstones of modern tourism and that destinations capable of welcoming all visitors are increasingly attractive in the international market.

Data to Improve Visitor Experiences

In addition to providing information, the system will allow tourism managers to better understand visitor behaviour.

Anonymous usage data will show:

Which attractions are most visited
Visitor interaction levels
Language preferences
Popular tourism routes

The information will help the council improve future tourism planning and promotional campaigns.

Part of a Wider €4.48 Million Tourism Transformation

The accessibility project forms part of a broader programme that has seen L'Alfàs del Pi secure more than €4.48 million in European funding through successive Tourism Sustainability Plans.

Current projects include:

Sustainable tourism improvements
Digital transformation initiatives
Accessibility enhancements
Environmental protection measures
Cultural heritage promotion

Local officials believe the investment will strengthen the municipality's position as one of the Costa Blanca's leading sustainable and inclusive tourism destinations.

With visitor expectations increasingly focused on accessibility, digital services and sustainable travel, L'Alfàs del Pi continues to position itself at the forefront of modern tourism development in the Valencian Community.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.