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L'Alfàs del Pi to Screen Spain's World Cup Final Live at Roman Villa Museum

L'Alfàs del Pi / 18 July 2026

Football fans on the Costa Blanca are being invited to experience the FIFA World Cup Final in one of the region's most unique settings after L'Alfàs del Pi Town Hall announced it will broadcast Spain's showdown with Argentina on a giant outdoor screen at the Roman Villa of l'Albir Museum (Villa Romana de l'Albir).

The free community event, taking place on Sunday, 19 July, will reuse the large cinema screen installed for the 38th L'Alfàs del Pi Film Festival, giving residents and holidaymakers the opportunity to watch the biggest match in world football under the stars.

Gates open at 8pm, with kick-off at 9pm, and admission is free until the venue reaches capacity.

Film Festival Screen Gets a Second Life

Rather than dismantling the giant screen after the conclusion of the Film Festival's "Cinema at the Roman Villa" programme, the council has chosen to keep it in place for one more evening to celebrate Spain's appearance in the World Cup Final.

Councillor for Festivals Sandra Gómez said the initiative allows the town to make the best possible use of an existing municipal installation while creating a memorable experience for residents and visitors alike.

Sports Councillor José Plaza added that the historic Roman Villa provides an exceptional venue for supporters to come together and enjoy what is expected to be one of the biggest sporting occasions of the year.

Family-Friendly Fan Zone

To build the atmosphere before kick-off, the Town Hall will stage a Fan Zone between 7pm and 9pm, featuring music from DJ Toni Castro, who will also continue entertaining supporters after the match.

At the same time, many bars and restaurants across the town centre will also be showing the game, with the council temporarily allowing businesses to install outdoor televisions and screens for the final. A section of Federico García Lorca Street will be closed to traffic, creating a pedestrian-friendly area where supporters can gather safely.

Local Police will also close part of Avenida del Albir, helping to improve safety around the Roman Villa Museum and supporting nearby hospitality businesses expected to benefit from increased visitor numbers.

Strict Safety Measures in Place

With the Valencian Community currently under maximum wildfire alert, the council has issued a strong reminder that fireworks, firecrackers and all pyrotechnics are strictly prohibited throughout the event.

Visitors are also reminded that alcohol and glass containers are not permitted inside the museum grounds, and there will be no bar service within the venue. Security staff will be on hand throughout the evening to ensure the event runs smoothly and to protect the important archaeological site.

Costa Blanca Ready for Football Fever

The screening is one of several large public viewing events taking place across the Costa Blanca as Spain prepares for the World Cup Final. Benidorm, Alicante and other municipalities are also expecting large crowds as excitement reaches fever pitch.

Hotels, bars and restaurants throughout the region are preparing for one of the busiest evenings of the summer, with thousands of British tourists expected to join Spanish supporters in cheering on La Roja.

The Town Hall is encouraging everyone to enjoy the occasion responsibly while respecting the historic surroundings of the Roman Villa and helping ensure a safe and memorable evening for all.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 20–26 July 2026

The Costa Blanca enters another fantastic week of the summer season, with beaches packed, festivals in full swing and a busy programme of sporting, cultural and family-friendly events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now on holiday across much of Europe, visitor numbers continue to rise as the region enjoys one of its busiest weeks of the year.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity, with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing
Jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities
New Seafront Attraction

Visitors continue flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's most popular new photo spots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm continues hosting Europe's largest International Mermaids & Mermen Convention.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Marine conservation workshops
Interactive family activities
Meet-and-greet sessions
Benidorm Cable Ski – 60th Anniversary

The famous Benidorm Cable Ski continues celebrating its 60th anniversary with commemorative displays and special summer activities honouring one of Europe's oldest cable ski facilities.

Entertainment & Nightlife

Benidorm's nightlife remains in full swing with:

Live tribute shows
Comedy and cabaret
Karaoke
Rooftop bars
Beach clubs
Live DJs
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The award-winning Albir Lighthouse Trail, recognised as Spain's Best Blue Trail, continues attracting thousands of visitors with spectacular views across the Serra Gelada Natural Park.

Things to enjoy:

Guided walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues welcoming visitors to one of the Costa Blanca's most colourful seaside towns.

Popular attractions include:

Valor Chocolate Museum
Chocolate factory tours
Historic Old Town
Seafront promenade
Artisan markets
Summer concerts
Beachfront restaurants

🏟️ La Nucía

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes
Summer Cultural Programme

Throughout the week La Nucía continues its summer cultural programme featuring:

Outdoor concerts
Local exhibitions
Evening entertainment
Family activities
Traditional markets

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities include:

Hiking Puig Campana
Mountain biking
Scenic countryside walks
Exploring the historic village
Relaxing at La Cala Beach
Shopping & Dining

La Marina Shopping Centre continues offering:

Summer sales
Outdoor terraces
Beachfront restaurants
Family entertainment

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme with:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

Summer Safety

Enhanced summer policing remains in place across beaches, the Old Town, promenade and shopping areas to help keep residents and visitors safe during the busy holiday period.

Coastal Experiences
Catamaran cruises
Sunset sailing
Waterfront dining
Photography tours

📅 Coming Up

Summer fiestas continue across the Costa Blanca
Outdoor concerts throughout Marina Baixa
Family entertainment during the school holidays
Extended opening hours at major attractions
Evening artisan markets
Live music every night across the region
Beach events throughout the week

🌴 Quick Summary

🏖️ Beaches and water sports operating at full summer capacity
🧜 Aqua Natura's International Mermaids & Mermen Convention continues
🎿 Benidorm Cable Ski celebrates 60 years
📸 Giant recycled "BENIDORM" letters remain a major attraction
🌿 Albir Lighthouse Trail continues attracting walkers
🎨 Altea's summer arts and cultural programme continues
🎶 Live music, nightlife and outdoor dining across the Costa Blanca
☀️ Peak summer holiday season continues

🌤️ Weather Outlook

Another week of hot, settled Mediterranean weather is expected.

🌡️ Daytime: 31°C–35°C

🌙 Evenings: 24°C–27°C

Perfect conditions for beaches, sightseeing, outdoor dining and evening entertainment. Visitors are advised to stay hydrated, use high-factor sunscreen and avoid prolonged sun exposure during the hottest part of the afternoon.