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L'Alfàs signs an agreement with HOSBEC for the promotion of tourism and the implementation of DTI tools

The mayor of l'Alfàs del Pi, Vicente Arques, and the president of the hotel and catering association HOSBEC, Fede Fuster, have today signed a collaboration agreement aimed at defending the image and prestige of the tourism sector and promoting the development of companies in this sector. An agreement that carries with it a financial endowment of 6,000 euros.

The signing of the agreement, held this morning in the Alfasino town hall, was attended by the Councillor for the Presidency of l'Alfàs, Mayte García Madrid, the councillor for Tourism, Luis Miguel Morant, and the general secretary of HOSBEC, Mayte García Córcoles.

HOSBEC is very well represented in the municipality of l'Alfàs del Pi: 80% of hotel places, 100% of campsite places and a range of tourist apartments with more than 1,000 additional beds. In total, there are nearly 4,200 tourist accommodation places in the municipality.

With the signing of this agreement, the City Council of l'Alfàs del Pi and HOSBEC undertake to work together to implement public-private collaboration strategies, especially in the integration of the Smart Office and the Smart Tourist Destination.

The objective is to implement the BionTrend tool for forecasting future booking behaviour in the municipality, so that the accommodation offer in l'Alfàs can have its own visualisation integrated into this entire intelligent ecosystem. To this end, HOSBEC is committed to training DTI staff from the l'Alfàs del Pi Town Council in Big Data and in the specialised use and processing of data.

The agreement signed today between the Alfasino council and the hotel and catering employers' association also provides for the promotion of courses, seminars, conferences and any other actions that are beneficial to increasing the levels of business excellence in the municipality's tourism sector.

Likewise, both entities agree to collaborate in the realization of joint promotional campaigns, with special attention to the health tourism segment. L'Alfàs del Pi, as a healthy tourist destination, has demonstrated its firm commitment to grow towards a sustainable model and sustained growth, which guarantees cultural and natural heritage.

Finally, with the signing of this agreement, HOSBEC undertakes to collaborate in the generation of data and analysis reports on tourist accommodation in the l'Alfàs-Albir destination through the use of the Transparent tool.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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L'Alfàs signs an agreement with HOSBEC for the promotion of tourism and the implementation of DTI tools

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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