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La Vila Joiosa Expands Digital Tourism Strategy with Virtual Experiences and Accessible Online Services

La Vila Joiosa / 28 May 2026

La Vila Joiosa is accelerating its digital tourism transformation with a series of new online initiatives designed to modernise visitor experiences, improve accessibility and strengthen the town’s international tourism profile.

The project forms part of the municipality’s Tourism Sustainability Plan, financed through European Union NextGenerationEU funds under Spain’s Recovery, Transformation and Resilience programme.

The new strategy includes the launch of an accessible tourism website, virtual tourism tools, online international advertising campaigns and the digital recreation of one of the town’s most historic landmarks.

New Accessible Tourism Website

One of the centrepieces of the project is the complete redesign of the official tourism website for La Vila Joiosa. Click here

The new platform will feature improved accessibility tools, mobile-friendly navigation and multilingual tourism content designed to make information easier to access for both residents and international visitors, including people with disabilities.

The updated site will promote the town’s beaches, gastronomy, cultural heritage, festivals, walking routes and museums, while also supporting the municipality’s wider goal of reducing seasonal tourism dependence.

Virtual Tourist Viewpoint and 3D Heritage Experiences

The Town Hall is also developing a new virtual tourist viewpoint, allowing users to explore some of La Vila Joiosa’s most iconic locations remotely through immersive visual content and interactive digital experiences.

Alongside this, the historic Bastion of Villajoyosa will be digitally recreated using 3D technology, virtual tours and interactive visualisations. Officials confirmed that the project is entirely digital and will not involve physical alterations to the heritage site itself.

The aim is to improve virtual access to the town’s cultural heritage while attracting new audiences online.

International Online Promotion Campaign

As part of the wider strategy, La Vila Joiosa is also launching new digital advertising campaigns targeting international tourism markets including France, Belgium, Austria and Poland.

The campaign will feature well-known ambassadors connected to the town, including actor and singer Agustín Galiana and elite cyclist Felipe Orts, showcasing different areas of the municipality through promotional video content distributed across digital platforms and social media.

Tourism councillor Rosa Llorca said the initiative reflects the town’s commitment to a “modern, accessible and visitor-focused tourism model” while helping diversify tourism beyond traditional summer beach holidays.

Growing Focus on Smart Tourism

The digital transformation reflects a growing trend across Spain’s tourism sector, with Costa Blanca destinations increasingly investing in smart tourism technology, sustainability and digital visitor services ahead of the busy summer season.

La Vila Joiosa continues to position itself as one of the Costa Blanca’s most distinctive coastal towns, known for its colourful seafront houses, chocolate heritage, fishing traditions and expanding cultural tourism offer.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.