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Mobility reports on traffic changes due to the installation and development of the Cyclocross World Cup

For the weekend, it is recommended that access to the neighborhood be made from Estación Street and Foietes Avenue.

Benidorm is already preparing to experience the Cyclocross festival this weekend with the World Cup event for this modality, which will be held in the Foietes and El Moralet parks and for which 15,000 fans are expected to attend. While all the preparations for the circuit are being finalised on the ground, the Department of Mobility has informed of the changes and traffic impacts that will occur in the coming days due to this sporting event, since the holding of the event will force the closure of some roads and services in the area.

This is the case, for example, of the Mercasa esplanade, which will be cleared of vehicles from 3:00 p.m. on Wednesday, January 15, after the market is held, until the market ends on the 22nd. During this same period, the parking lot of the Ciudad Deportiva 'Guillermo Amor' will also be free of vehicles and Avenida Libertad will be closed to traffic.

Regarding road traffic, 9 d'Octubre and Ciudad Deportiva avenues will remain closed from 8 a.m. on Friday 17th until 8 a.m. on Monday 20th. Abad de Tormes street will also be closed to traffic from early Friday morning.

In view of the sports days scheduled for Saturday and Sunday, access from Beniardá Avenue to Alcalá and Capitán Cortés streets will be restricted. A police checkpoint will be set up at the intersection of the latter with Rejoneador Ginés Cartagena. The Department of Mobility and the Local Police recommend that on both days, especially on Sunday, access to the upper part of Colonia Madrid be via Estación Street, while access to the rest of the streets in the neighbourhood should be via Foietes Avenue.

They also recalled that the City Council has three dissuasive car parks in the vicinity of the competition area, such as the one next to the TRAM Station, the one at the Fairgrounds and the one on Calle de Cuba, where tourist vehicles can be parked free of charge for both residents and those who come to watch the championship.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Regional overview: steady pre-summer momentum

Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.

Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.

BENIDORM – Markets, nightlife and tourism growth

Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.

The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.

Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.

Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.

ALTEA – Culture and coastal leisure

Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.

Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.

ALBIR / L’ALFÀS DEL PI – Community events and live music

L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.

Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.

The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.

LA NUCÍA – Sports and weekend activity

La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.

The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.

FINESTRAT – Coastal leisure and markets

Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.

Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.

VILLAJOYOSA – Culture, coastline and local life

Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.

Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.

The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.

INFRASTRUCTURE UPDATE – Benidorm EV expansion

Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.

The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.

REGIONAL SUMMARY

Benidorm: busiest hub with nightlife, markets and entertainment growth
Altea: cultural, scenic and relaxed
Albir / L’Alfàs del Pi: balanced social and live music scene
La Nucía: sports-led and residential
Finestrat: beach-focused and seasonal lifestyle
Villajoyosa: coastal heritage, relaxed tourism and local culture

The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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Mobility reports on traffic changes due to the installation and development of the Cyclocross World Cup

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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