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More than 1200 scoops of artisan ice cream are distributed at the Market at the II Day of the Artisan Gelateria in the province of Alicante

Flavors such as nard, crema catalana or waffle are part of the sample of 90 kilograms of artisanal ice cream made by masters from Vila Joiosa, Benidorm and El Campello.

More than 1200 scoops of artisanal ice cream were distributed this morning at the Market. The master ice cream makers Miguel Ángel Verdú and José Pascual Cortés from the Alboraya gelateria in Vila Joiosa, Albert Sirvent from the Sirvent gelateria in Benidorm and Iván Ivars from Gelats Xixona del Campello have offered 90 kilograms of ice cream to celebrate the II Day of Artisan Ice Cream of Alicante.

Among the flavours, the viler, made with Valor chocolate, and the spikenard sorbet, made by the Alboraya ice cream shop, stand out. The public also tasted Malaga flavored terrines, mango sorbet, meringue milk, tutti fruttti, waffle, mascarpone with lotus biscuit and sweet milk, Catalan cream, Greek yogurt, caramelized pistachio and pistachio and caramel milfula praline· lysate, cheese and pistachio.

The president of the National Association of Artisan Ice Cream Makers, Marco Miquel, explained that the waffle is present in this event because it is the European flavor of 2024 chosen by the main European associations of artisan ice cream makers on the European Day of Artisan Ice Cream, celebrated on March 24

Mayor Marcos Zaragoza has thanked the National Association of Ice Cream Makers for the Vila Joiosa's commitment to hosting this meeting and explains that "if you talk about gastronomy in the province of Alicante, you talk about La Vila, in addition that he has been working with gastronomy as an element of tourism promotion for 26 years and that events such as these are part of the La Vila Gastronòmica brand".

The President of the Provincial Council of Alicante, Toni Pérez, also took part in the event, who emphasized that Vilajoyosa is a good destination to promote the quality of artisanal products from the province of Alicante. Ice cream can be consumed all year round and contributes to the happiness industry that is tourism. In the province we have great artisans who make artisanal ice creams and the Market, as a local market, is the ideal place to promote this local product".

The Market has hosted this delicious encounter, under the motto "Taste and tradition in every spoonful", which has delighted the most demanding palates in order to promote ice cream as a gastronomic value of the province of Alicante. Young and old have enjoyed a wide variety of artisanal ice cream flavors.

The Mayor Marcos Zaragoza, the President of the Provincial Council of Alicante, Toni Pérez, the Councilor for Commerce, Rosa Llorca, as well as members of the Municipal Corporation, have also visited the Market sites.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Regional overview: steady pre-summer momentum

Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.

Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.

BENIDORM – Markets, nightlife and tourism growth

Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.

The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.

Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.

Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.

ALTEA – Culture and coastal leisure

Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.

Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.

ALBIR / L’ALFÀS DEL PI – Community events and live music

L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.

Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.

The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.

LA NUCÍA – Sports and weekend activity

La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.

The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.

FINESTRAT – Coastal leisure and markets

Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.

Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.

VILLAJOYOSA – Culture, coastline and local life

Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.

Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.

The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.

INFRASTRUCTURE UPDATE – Benidorm EV expansion

Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.

The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.

REGIONAL SUMMARY

Benidorm: busiest hub with nightlife, markets and entertainment growth
Altea: cultural, scenic and relaxed
Albir / L’Alfàs del Pi: balanced social and live music scene
La Nucía: sports-led and residential
Finestrat: beach-focused and seasonal lifestyle
Villajoyosa: coastal heritage, relaxed tourism and local culture

The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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More than 1200 scoops of artisan ice cream are distributed at the Market at the II Day of the Artisan Gelateria in the province of Alicante

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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