Nuria Montes highlights that “the Valencian Community is the Spanish tourist destination where international tourism grows the most in 2024”on.

• In the first month of the year, the Valencian Community received 29% more foreign tourists who spent 757 million euros, thus registering its historical maximum in international tourism
• The Minister of Innovation points out that “the most important nationality is the United Kingdom, which increased by 16.3%, followed by France, which increased by 60.6%.”
• And the notable increase of 66% of the German market in the Valencian Community stands out, where this week Turisme will focus on promotion with attendance at the ITB in Berlin

Last January, the Valencian Community recorded its historical maximum in international tourism, as shown by the surveys published this Monday by the INE regarding Border Tourist Movements (Frontur) and the Tourist Expenditure Survey (Egatur).

In this way, international tourists who visited the Valencian Community in the first month of 2024 amount to 619,718, with an increase of 29.1% year-on-year; and they spent 757 million euros, which represents an increase of 40.3% compared to January of last year.

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, has pointed out that “these are the most important increases at the national level, thus following the trend of previous months, which places the Valencian Community as a leader in the growth of foreign tourism".

Montes recalled that "these results corroborate once again the solidity of the Valencian Community as an international tourist destination of reference", also adding that "we are the autonomous community among the main national tourist destinations where foreign tourism grows the most out of season." .

The head of Tourism has stated that “these results confirm the good trend of the international tourism sector”; and they advance to 2024, whose first results point to a “certain significant dynamism,” she added.

The growth in the arrival of non-national tourists to Spain stands at 15.3%, the greatest increase is recorded by the Valencian Community with an increase of 29.1%, previously indicated, followed by Catalonia (20.3%), Madrid (17.5%) and Andalusia (17.4%)

In addition, it should be noted that the absolute record in foreign tourism during the month of January in the Valencian Community registered until this Monday, is estimated at 480,302 arrivals registered in 2023, the year in which the data for 2019, prior to the pandemic, was already exceeded.

Results by markets: the rise of German tourism

On the other hand, Nuria Montes has highlighted that with respect to the markets that send tourists to the Valencian Community, “the most important nationality continues to be the United Kingdom, with the arrival of more than 126,830 British in January, 16.3% more than in 2023.”

France follows with 110,609 tourists, 60.5% more than in the same month of the previous year. But the market that has recorded the greatest increase during the month of January in the Valencian Community has been Germany, with the arrival of 58,304 Germans, which represents a notable growth of 66%.

“Without a doubt, one of the best news we could have regarding our attendance this week at the ITB fair in Berlin, one of the largest tourism fairs in the world,” highlighted the counselor, who also announced that Turisme will attend this event with more exhibition space than ever, and with the participation of more than 20 companies, municipalities and tourism brands from the Valencian Community.