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Occupancy rates in April above 75% in destinations such as Valencia and Benidorm

Confirmed reservations promise an even more favorable second fortnight

HOSBEC's Bigdata department analyzes the data from the first half of April, finding in all the destinations and areas analyzed below the records reached in the same period of the previous year. A not alarming fact, since in 2023 Easter was located in these first 15 days of the month, which was an extra boost for the data.

Those associated with HOSBEC located in the city of Valencia recorded the best data with 80.7%, and the province follows the same line, ending the fortnight with 80.5%. In the province of Alicante, the Benidorm destination , with a hotel plant at full capacity that combines more than 43,700 beds, puts the average fortnightly occupancy at 75.6% , while the rest of the Costa Blanca stands at 74. 3% with points like Calpe on the same page (74%).

Tourists from the United Kingdom take Benidorm as their favorite destination, representing 45.2% of the total , and also tops the list of international tourists in Valencia with 9.4%. In both cases there is a greater presence of international guests, especially in the city of Turia with a 73.2% total share, with markets such as Germany, the Netherlands and the United States between 8.5% and 9%.

A totally different situation is observed in the province of Castellón where the domestic market predominates with 83.2% . The average occupancy of associates in the region these days is practically 60% below the records for the month of March.

As relevant data, the consolidated reservations for the second fortnight of the month stand out, which in most areas and destinations are higher than the occupancy data for this first fortnight . Figures that, if time allows, will grow in the coming days.

Below, we offer you a detailed analysis of hotel occupancy in different parts of the Valencian Community.

The annual hotel occupancy report prepared by BigDataHOSBEC for the following tourist spots in the Valencian Community is now available:

Benidorm
White shore
Province of Valencia
Province of Castellón

You can view the full report at the following link:

Biweekly hotel occupancy evolution report – 1st fortnight April 2024

BENIDORM

The Benidorm destination slightly exceeds the data from the last fortnight with 75.6% occupancy, and is 3.6 points away from the 2023 records that included the celebration of Holy Week. (see the weekly evolution of the hotel occupancy in the report bar graph).

In the first 15 days of April, the Spanish market represents 45.2% of the total compared to 54.8% belonging to the international market, which is led by the United Kingdom with 41.3%. Behind the British market and at a long distance, is the Belgian market with 3.3% , the Dutch market ( 2.4%) and the Irish market ( 2.3%). The rest of the issuing markets do not exceed 1% representation in any case.

The month of April is expected to end with positive values, since the volume of confirmed reservations for the last days of the month is already 77% , only 2.4 points below the previous year's data in the same period.

COSTA BLANCA

The Costa Blanca area (not including Benidorm) increases its occupancy figure to 74.3%, remaining 3.5 percentage points away from the previous fortnight . In this period, the destination of Calpe stands out with 74% and L'Alfàs del Pi/El Albir with 67.4%. (see the weekly evolution of hotel occupancy in the bar graph of the report).

Tourists of international origin represent 47.6% of the total , compared to 52.4% nationally. After the Spanish market, the most prominent nationalities are the British (10.8%) , Belgian (7%) and Norwegian (4.6%) . The next most representative, located between 3% and 2%, would be the Dutch, French, Polish, Swedish, German and Irish.

Regarding the forecast for the last days of April, 76.5% of rooms are already reserved, a figure that already exceeds the occupancy of the first half of April by 2.2 points.

PROVINCE OF VALENCIA

From April 1 to 15, the province of Valencia recorded an occupancy rate of 80.5%, maintaining the data from the previous fortnight in which there were Holy Week holidays . (see the weekly evolution of hotel occupancy in the bar graph of the report).

Domestic tourism heads the table of nationalities with 43.4% of the total volume, with the remaining 56.6% belonging to the international market. Segmenting the latter, which is characterized by presenting a great variety of origins, are, with greater representation over the total, German (7.2%), British (6.1%), Italian (5.2%). , and Dutch (5%) . The American and Portuguese are in the following positions.

Confirmed reservations in hotel management programs for the second half of the month are already close to 80% , a behavior similar to that of 2023.

PROVINCE OF CASTELLÓN

During the first half of April, practically all of the hotel establishments associated with HOSBEC in the province are already open. In this way, from April 1 to 15, the province of Castellón has an average occupancy rate of 59.1%. (see the weekly evolution of hotel occupancy in the bar graph of the report).

The national tourist remains loyal to the province and on this occasion stands at 83.2%. The remaining 16.8% belongs to international tourism, led by the French market with 5.8%, followed by the German market with 1.7% , the Italian and British market (1.3%) and, finally, the Belgian and Irish with 1% representation in both cases .

For the days from April 16 to 30, there is already a volume of confirmed reservations of 58.6%, so it is expected that the data for this fortnight can be improved thanks to last-minute reservations.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 3rd - 9th Aug 2026

The Costa Blanca enters another fantastic week of the summer season, with beaches packed, festivals in full swing and a busy programme of sporting, cultural and family-friendly events across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

Visitor numbers continue to climb as August reaches its peak, with hotels across the region approaching full occupancy ahead of the 12 August Total Solar Eclipse, which is expected to attract thousands more visitors to the Costa Blanca.

☀️ Benidorm

Beaches & Summer Activities

Benidorm's award-winning Levante, Poniente and Mal Pas beaches continue operating at full summer capacity, with lifeguards, beach services and water sports available daily.

Popular activities include:

Parasailing
Jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities
New Seafront Attraction

Visitors continue flocking to Benidorm's giant new "BENIDORM" letters on the Tamarindos Promenade, created from 170kg of recycled fishing nets recovered from the Mediterranean, making them one of the city's most popular new photo spots.

International Mermaids & Mermen Convention

Aqua Natura Benidorm continues hosting Europe's largest International Mermaids & Mermen Convention.

Visitors can enjoy:

Mermaid performances
Underwater demonstrations
Marine conservation workshops
Interactive family activities
Meet-and-greet sessions
Benidorm Cable Ski – 60th Anniversary

The famous Benidorm Cable Ski continues celebrating its 60th anniversary with commemorative displays and special summer activities honouring one of Europe's oldest cable ski facilities.

Entertainment & Nightlife

Benidorm's nightlife remains in full swing with:

Live tribute shows
Comedy and cabaret
Karaoke
Rooftop bars
Beach clubs
Live DJs
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Nature & Coastal Walks

The accessible bathing service at Racó de l'Albir Beach remains available until 30 September, with trained staff and adapted equipment helping visitors with reduced mobility enjoy the sea safely.

Things to enjoy:

Guided walks
Cycling routes
Outdoor fitness
Beachfront dining
Evening live music
International community events

🏰 Guadalest

Recently strengthening its commitment to becoming a Smart Tourist Destination, Guadalest remains one of the Costa Blanca's must-visit inland attractions.

Explore:

The medieval castle
Mountain viewpoints
Museums
Traditional streets
Local craft shops
Scenic cafés

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues welcoming visitors to one of the Costa Blanca's most colourful seaside towns.

Popular attractions include:

Valor Chocolate Museum
Chocolate factory tours
Historic Old Town
Seafront promenade
Artisan markets
Summer concerts
Beachfront restaurants

🏟️ La Nucía

Sport & Family Activities

Camilo Cano Sports City continues hosting:

International training camps
Community fitness sessions
Youth sporting events
Family activities
Outdoor exercise classes
Summer Cultural Programme

Throughout the week La Nucía continues its summer cultural programme featuring:

Outdoor concerts
Local exhibitions
Evening entertainment
Family activities
Traditional markets

🌅 Finestrat

Outdoor Adventures

Summer conditions make Finestrat ideal for outdoor enthusiasts.

Popular activities include:

Hiking Puig Campana
Mountain biking
Scenic countryside walks
Exploring the historic village
Relaxing at La Cala Beach
Shopping & Dining

La Marina Shopping Centre continues offering:

Summer sales
Outdoor terraces
Beachfront restaurants
Family entertainment

🎭 Altea

Arts & Culture

Altea continues its vibrant summer programme with:

Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

🌞 Solar Eclipse Countdown

Hotels across Benidorm and the Costa Blanca are nearing capacity ahead of the Total Solar Eclipse on 12 August, with tourism officials expecting one of the busiest weeks of the summer.

Visitors planning to stay for the eclipse are advised to book accommodation, restaurants and excursions as early as possible.

🚔 Summer Safety

Following another successful week with enhanced policing, additional patrols remain in place across beaches, promenades, nightlife areas and tourist hotspots.

The high wildfire risk also remains in force across much of Alicante Province. Visitors are reminded not to light fires or barbecues in rural areas and to report any signs of smoke immediately by calling 112.

📅 Coming Up

Total Solar Eclipse – 12 August
Summer fiestas across the Costa Blanca
Outdoor concerts
Evening artisan markets
Beach sports
Family entertainment
Nightly live music
Extended opening hours at attractions

🌴 Quick Summary

✅ Beaches at full summer capacity
🧜 Mermaids & Mermen Convention continues
🎿 Benidorm Cable Ski celebrates 60 years
📸 BENIDORM letters remain a top attraction
♿ Accessible beach at Albir open until September
🏰 Guadalest continues Smart Tourism development
🌿 Albir Lighthouse Trail welcomes walkers daily
🎨 Arts, music and markets across the Costa Blanca
🌞 Solar Eclipse visitors boost August bookings
☀️ Peak summer season continues

🌤️ Weather Outlook

Another week of classic Mediterranean sunshine is expected.

🌡️ Daytime: 31°C–35°C
🌙 Evenings: 24°C–27°C

Warm sea temperatures make conditions ideal for swimming and water sports, although visitors should stay hydrated, use high-factor sunscreen and avoid prolonged exposure during the hottest part of the afternoon. Local authorities also continue to monitor wildfire conditions, with restrictions possible in some natural areas if the fire risk increases.