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PSOE Calls for Action Over Illegal Beach Vendors in Benidorm

Benidorm / 28 May 2026

The PSOE opposition group in Benidorm has called for increased police patrols and stronger enforcement measures following complaints about the growing number of illegal beach vendors operating along the city’s coastline as the busy summer tourist season begins.

The issue centres around unlicensed “mojito vendors” selling alcoholic drinks directly to tourists on the sand, alongside unregulated massage services and counterfeit goods sellers frequently seen across Levante and Poniente beaches.

Socialist councillor Laura Rubio warned that the problem is becoming increasingly visible during one of the most important periods of the year for the resort’s tourism industry.

According to the PSOE, beachgoers are being approached by vendors selling cocktails for around €7, while illegal massage services are reportedly charging up to €10 per session. The opposition party argues that the situation damages Benidorm’s image as a safe and high-quality tourist destination.

Rubio criticised what she described as a lack of decisive action from the local government, claiming the issue resurfaces every summer despite repeated complaints from businesses and residents.

Health and Safety Concerns

The PSOE also raised concerns over hygiene and public health standards linked to the sale of drinks prepared and transported without any sanitary controls or refrigeration measures.

The party warned that many of the beverages are allegedly mixed and stored in unsuitable conditions before being sold directly on the beaches to tourists.

Local hospitality businesses have also expressed frustration, arguing that illegal traders operate without licences, taxes or health inspections while competing with regulated beach bars and restaurants that comply with strict regulations.

Calls for Increased Police Presence

The Socialist group is demanding a stronger police presence across Benidorm’s beaches during the peak tourism months, particularly during afternoons and evenings when illegal sales activity is said to increase.

The PSOE is also requesting multilingual awareness campaigns aimed at visitors, warning tourists about the risks of buying unregulated food, drinks and services from illegal operators.

Beach vending remains an ongoing issue across several major Spanish coastal resorts each summer, particularly in high-tourism areas along the Costa Blanca, Costa del Sol and Balearic Islands, where local authorities regularly carry out seasonal enforcement operations.

Benidorm City Council has not yet publicly responded to the latest criticism, although police inspections and anti-street vending operations are commonly intensified during the summer period.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.