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President of the Generalitat Attends Investiture of Finestrat’s New Mayor, Natividad Algado

Finestrat /14 December 2025

The President of the Generalitat Valenciana, Juanfran Pérez Llorca, attended the investiture session of the newly elected Mayor of Finestrat, Natividad (Nati) Algado, on Friday, 12 December, marking a historic moment in the municipality’s political life.

The plenary session was held in the Finestrat Town Hall and was attended by a large audience of local residents, senior officials and representatives from the region, including the President of the Provincial Council of Alicante, Toni Pérez, and the Consellera of Innovation, Industry, Tourism and Commerce, Marian Cano.

Natividad Algado was formally elected with 11 votes in favour from the Popular Party councillors and 2 votes from the Socialist Party, becoming the first woman to serve as mayor of Finestrat.

In his remarks at the ceremony, President Pérez Llorca emphasised the confidence he has in the new mayor’s leadership:

“She will be a formidable mayor because I know her, because I know her background and her worth, and because I believe that Finestrat will be in very good hands.”

Algado, who previously served as First Deputy Mayor and has a professional background in medicine, addressed the audience in both Spanish and Valencian. She expressed her deep gratitude and commitment to the community, saying that her investiture reflects years of collaborative public service.

In her first official statements, the new mayor outlined key priorities for her administration, including improvements in public services and social welfare, enhanced education and youth support, sustainable urban mobility, environmental protection, cultural and sporting activities, and economic development.

The investiture comes following Pérez Llorca’s recent appointment as President of the Generalitat Valenciana, a role he assumed after serving as mayor of Finestrat from 2015 to 2025. His move to the regional government triggered the succession process at the municipal level.

Algado paid tribute to her predecessor in her speech, recognising his long service and commitment to Finestrat, and pledged to continue the work and vision established over the past decade.

The transition marks a significant step for the municipality and reinforces its longstanding tradition of local stability and continuity in governance.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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President of the Generalitat Attends Investiture of Finestrat’s New Mayor, Natividad Algado

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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