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Pérez Llorca to lead Valencian Community delegation at Berlin Fruit Logistica

Valencia / 31 Janaury 2026

The president of the Generalitat Valenciana, Juanfran Pérez Llorca, will lead the Valencian Community’s delegation at the Fruit Logistica trade fair in Berlin on 4–5 February, one of the world’s leading events for the global fresh fruit and vegetable industry.

Pérez Llorca, accompanied by the regional minister for agriculture, Miguel Barrachina, will visit the Generalitat Valenciana stand and meet with participating companies on the opening day, before touring exhibitors from Valencian export firms present at the fair.

The president highlighted the internationally recognised quality of Valencian agri-food products and reaffirmed the regional government’s support for producers and exporters in their internationalisation efforts.

“The Valencian Community has products of the highest quality, recognised worldwide. From the Generalitat, we want to support our producers and exporters as they expand internationally, creating business opportunities and added value for the entire agri-food sector,” Pérez Llorca said.

The Generalitat Valenciana stand will host 26 production and distribution companies, cooperatives, and the regulatory councils of two protected Valencian products: Kaki de la Ribera del Xúquer and Valencian Citrus.

Fruit Logistica is the leading international trade fair for the fresh fruit and vegetable sector, covering the entire supply chain from production to retail. The event brings together more than 2,500 exhibitors from 90 countries, making it the largest and most international meeting point for the global horticultural industry.

Looking ahead to 2026, the Generalitat Valenciana plans to facilitate the participation of nearly 300 Valencian companies in major international agri-food fairs. A total of 293 exhibition spaces will be offered across seven leading events in sectors including fresh produce, organic food, wine, gourmet products and general food, mainly in Germany and France, as well as in Madrid and Barcelona.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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Pérez Llorca to lead Valencian Community delegation at Berlin Fruit Logistica

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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