Local & Spanish

Local & Spanish


Benidorm / Madrid – 7 May 2026
Benidorm has officially launched one of its biggest entertainment projects to date after SkyFest Benidorm presented its new large-scale summer venue in Madrid before an audience of more than 400 industry guests, artists, promoters, and media representatives.
The presentation, held at Plaza Mahou inside the Santiago Bernabéu Stadium, confirmed that the new open-air venue will operate from June 28 to September 6 and host more than 20 concerts, festivals, comedy shows, musicals, and sporting events throughout the summer season.
A new major entertainment hub for the Costa Blanca
Located at the Hermanos Martínez Munuera football grounds in Benidorm, the venue is designed to adapt to events ranging from intimate performances to crowds of up to 25,000 spectators.
Facilities announced include:
Organisers say the project aims to position Benidorm as one of Spain’s leading summer entertainment destinations outside of the major city festival circuit.
Tourism and economic impact
The launch attracted regional tourism and business figures including Toni Pérez, who described the project as another example of Benidorm’s ability to diversify its tourism model beyond traditional beach holidays.
Officials highlighted the expected economic boost for:
Visit Benidorm representatives also presented tourism data showing continued demand for event-led travel experiences among international visitors.
Star names and packed programme
The launch event featured appearances from several artists linked to Benidorm Fest, including Tony Grox, Lucycaly, Vicco, Asha, and Jorge González, alongside TV and comedy personalities.
Confirmed summer events already include:
SkyFest CEO Álex Fratini also hinted that additional headline events will be announced in the coming weeks.
Growing trend in event tourism
The project reflects a wider push across Spain’s Mediterranean coast toward “event tourism,” where concerts, festivals, and live entertainment are increasingly used to extend the visitor season beyond peak summer holidays.
Industry analysts say destinations like Benidorm are investing heavily in large-scale entertainment infrastructure to compete with established music destinations such as Ibiza, Barcelona, and Madrid.

Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

Local & Spanish


-ts1694419966.png?ts=1778687113)
