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SkyFest Benidorm unveils major new summer venue in Madrid with capacity for 25,000

Benidorm / Madrid – 7 May 2026

Benidorm has officially launched one of its biggest entertainment projects to date after SkyFest Benidorm presented its new large-scale summer venue in Madrid before an audience of more than 400 industry guests, artists, promoters, and media representatives.

The presentation, held at Plaza Mahou inside the Santiago Bernabéu Stadium, confirmed that the new open-air venue will operate from June 28 to September 6 and host more than 20 concerts, festivals, comedy shows, musicals, and sporting events throughout the summer season.

A new major entertainment hub for the Costa Blanca

Located at the Hermanos Martínez Munuera football grounds in Benidorm, the venue is designed to adapt to events ranging from intimate performances to crowds of up to 25,000 spectators.

Facilities announced include:

Two main stages
VIP terraces and premium boxes
Chill-out and shaded areas
More than 100 restroom units
Extensive bar and food zones
Green and relaxation spaces

Organisers say the project aims to position Benidorm as one of Spain’s leading summer entertainment destinations outside of the major city festival circuit.

Tourism and economic impact

The launch attracted regional tourism and business figures including Toni Pérez, who described the project as another example of Benidorm’s ability to diversify its tourism model beyond traditional beach holidays.

Officials highlighted the expected economic boost for:

Hotels and hospitality
Restaurants and nightlife venues
Transport and tourism services
Seasonal employment across the Costa Blanca

Visit Benidorm representatives also presented tourism data showing continued demand for event-led travel experiences among international visitors.

Star names and packed programme

The launch event featured appearances from several artists linked to Benidorm Fest, including Tony Grox, Lucycaly, Vicco, Asha, and Jorge González, alongside TV and comedy personalities.

Confirmed summer events already include:

Latin Fest
Chayanne live
Oro Viejo by DJ Nano
Indiverso Festival
K-Pop performances
Nino Bravo tribute concert
Comedy series featuring major Spanish comedians
Musicals including Tarzan and Totally Tina

SkyFest CEO Álex Fratini also hinted that additional headline events will be announced in the coming weeks.

Growing trend in event tourism

The project reflects a wider push across Spain’s Mediterranean coast toward “event tourism,” where concerts, festivals, and live entertainment are increasingly used to extend the visitor season beyond peak summer holidays.

Industry analysts say destinations like Benidorm are investing heavily in large-scale entertainment infrastructure to compete with established music destinations such as Ibiza, Barcelona, and Madrid.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.