Local & Spanish

Local & Spanish

The second vice-president and councilor for Social Services, Equality and Housing, Susana Camarero, has presented this year's campaign of the Generalitat for the International Day for the Elimination of Violence against Women, which, under the slogan 'A tu no et it hurts?' seeks to "involve the whole of society in the fight against this cycle and influence the importance of the victim's environment reporting".
During the presentation event, which was attended by the Regional Secretary of Equality and Diversity, Asunción Quinzá, and the Commissioner for the Fight against Violence against Women, Felipe del Baño, the second vice-president explained that the 25N campaign aims, in a "direct and harsh" way, that society "does not look the other way in this fight" and, above all, to encourage victims, relatives and friends to "report and bring their situation of violence to the attention of professionals ”, because reporting “saves lives”.
This government, he insisted, believes that the fight against gender violence "is a matter of the State in which unity must prevail, in which it is necessary that society and also the political parties have as their sole objective the "to help the victims and their daughters and sons to get out of the spiral of violence, because it is possible to do it".
'Doesn't it hurt?'
In her speech, Susana Camarero highlighted the key aspects on which Equality will focus most to fight this violence: prevention, awareness and education, and to do so, she assured, "we will carry out campaigns that are visible, notorious and, above all, useful", like this year's.
'Doesn't it hurt you?', as he pointed out, is aimed at the whole population, in general, and the youngest, in particular, with the idea of conveying that sexist violence "must hurt us all and all".
Thus, the campaign uses four messages with data and figures related to this violence: "That 80% of the murders of women occur without prior reporting; that less than 2% of the complaints are from relatives and relatives of abused women; that during 2023 more than 52 women have been murdered, 5 of which in the Valencian Community, and that many women continue to feel that they have some responsibility for the abuse they receive, 'Doesn't it hurt you?'".
It should be noted that this year, for the first time, the campaign posters have been prepared, in addition to being done in Valencian and Spanish, in English. As indicated by the second vice-president, it has been detected that many victims are foreigners and it has been taken into account that there are large areas in the Valencian Community, such as the Marines and Baix Segura, or in the universities, where there are residents and foreign students, therefore, it is "fundamental" to make known the available resources and raise awareness among the youngest.
New awards
On the other hand, the head of the Department of Equality has announced, as a novelty and within the policies of awareness and prevention, the first edition of awards "in recognition of people and entities that have stood out in their career in the fight against violence against women".
Together with the Conselleria, representatives of the deputations of Valencia, Castellón and Alicante, as well as the Valencian Federation of Municipalities and Provinces, representative entities of local power and institutions closer to the citizenry have deliberated to decide which people and institutions could be deserving of recognition.
The award winners, who will be announced next week, will be given the work 'The infinite embrace', made especially for this occasion by the Valencian artist Vicente Marzal, a young Valencian painter and sculptor who, despite its youth, it already has a recognized prestige and has paved the way by normalizing a disability and breaking down barriers.
The painting, explained Susana Camarero, "is a tribute to the woman, to the woman herself, but also to the fighting woman, the woman who suffers, a woman who receives support, help and welcome from society in her difficult times, and also their daughters and sons, who suffer like them from violence".
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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