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The 19th Medieval Market of La Nucía opens its doors

To commemorate the 320th anniversary of La Nucía (1705-2025)

Yesterday afternoon, the 19th Medieval Market of La Nucía opened its doors to commemorate the 320th anniversary of the founding of La Nucía (1705-2025). Forty-seven stalls of signature crafts make up this Medieval Market, which can be visited over three busy days (from July 11th to 13th). Visitors can enjoy this craft fair, with entertainment, juggling, dancing, music, and live demonstrations. Admission is free and the opening hours are from 6 p.m. to midnight.

The Medieval Market is an initiative of La Nucía Town Council to celebrate the 320th anniversary of the town (1705-2025) and is organized by AMATA (Association for the Improvement of Traditional and Modern Crafts), which guarantees that all stalls feature exclusively signature crafts.

The opening of the Medieval Market was attended by Bernabé Cano , Mayor of La Nucía, Cristóbal Llorens, Councilor for Festivals and Elvira Geurts , AMATA president, as well as Agatha Velasco and Claudia Caballero, ladies of the 2024 August Festivals. Also participating were councilors Jessica Gommans, Miguel A. Ivorra, María Jesús Jumilla, Pedro Lloret, Gemma Márquez, Sergio Villalba, Beatriz Pérez-Hickman, Serafín López and Manuel Alcalá.

Three days of Medieval Market

This designer craft fair is located in the heart of the old town, next to the Town Hall: Plaça Sant Antoni, Carrer Els Xorros, Plaça Santa Teresa, Carrer Major, Carrer Enmig, Plaça Sant Josep, and Plaça Major. It runs from today, Friday, July 11th, to Sunday, July 13th, from 6 pm to midnight. Admission is free. All visitors can park conveniently less than 50 meters from the market in the Planet and Les Nits parking lots.

Authentic Craftsmanship

The La Nucía Medieval Market 2025 is made up of 47 stalls selling authentic designer crafts with live demonstrations, where artisans create pieces to order on the spot and in front of the public: blacksmithing, ceramics and pottery, glass, designer jewelry and costume jewelry, carved wood and marquetry, handmade soaps and perfumes, and much more.

The gastronomic corner features food stalls selling artisan cheeses and sausages, nuts, jams, and sweets, as well as a medieval tavern, a grocery store, and a tent serving Arabic food.

There are also stalls selling artisans from La Nucía, such as the La Nucía Cancer Association, which sells handicrafts made by its active volunteers to raise funds for cancer research.

Animation and Medieval Fights

To entertain visitors, the market features troubadours, stilt walkers, knights, dancers, musicians, and other figures who mingle with the public. To complete the medieval atmosphere, a small camp has been set up in Plaça Sant Josep , where demonstrations and workshops on medieval combat, archery, and fencing are held. The market closes each evening with a fire show in Plaça Major. For children, there is a play area with medieval games, pottery workshops, and a fun carousel. Israel Martínez, and staff from Turisme Comunitat Valenciana also traveled to Seville. Today, they held a working meeting at the city's promotional stand with the Mayor of Seville, José Luis Sanz, and the Councilor for Equality, Juan Luis García.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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The 19th Medieval Market of La Nucía opens its doors

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