Local & Spanish

The 5th edition of #BenidormTeDaMás closes with an economic impact of 4.5 million on the local economy

The campaign translates into more than 473,000 euros of aid to people affected by DANA through the 'Som Solidaritat' account
47,323 citizens redeemed 169,259 vouchers in more than 72,000 purchases between December 16 and 31.
Next week, payment to establishments of the last batch of vouchers consumed will be approved

The fifth edition of the #BenidormTeDaMás consumer voucher campaign has closed with an economic impact of just over 4.5 million euros on the local economy, according to figures provided today by the mayor, Toni Pérez. An edition in which 590 establishments have participated and which “this year had a solidarity component, with one in five vouchers downloaded being allocated to helping people affected by the DANA tragedy in our sister province of Valencia”. Specifically, 473,323 euros will be allocated to this cause, which will reach the victims through the 'Som Solidaritat' account set up by the Generalitat Valenciana.

In total, between 16 and 31 December, 47,323 people downloaded their consumer vouchers, 72.38% of the registered users who could benefit from this campaign - 65,381 people. In addition, 236,610 vouchers were downloaded, of which 169,529 were redeemed, bringing the more than 72,000 purchases recorded to 4,519,692.55 euros, which means that “for every euro contributed by the City Council to this campaign, almost two more have been spent, multiplying the impact of the campaign”.

Toni Pérez has detailed that “the volume of downloads and users who have joined this edition of #BenidormTeDaMás are very similar to those of the previous campaign, although there has been a decrease in the number of vouchers finally used”. Despite everything, “the balance is, once again, very positive since it has encouraged the revitalization of commercial activity in our city, favoring local consumption and achieving a very important return that goes beyond municipal investment.”

During the balance of the campaign, the mayor has also referred to the face-to-face attention that has been provided on the ground floor of the City Hall and in the administrative extensions to nearly 2,500 people who have been assisted in the process of downloading the vouchers.

The mayor recalled that “in Benidorm we were pioneers in implementing and promoting consumer vouchers and, year after year, we have maintained the essence that makes us unique compared to other municipalities: universality, since in our city all people registered over 18 years of age as of 31 December have been able to participate in this initiative.”

The mayor has announced that “next week the payment to the establishments of the last batch of vouchers will be approved, those exchanged between December 27 and 31, after having already paid for those consumed up to that date for an amount of 1.4 million euros”. “Once again, we have tried to be very agile so that this economic injection quickly reaches our productive fabric”, he added.

The #BenidormTeDaMás initiative was endowed in this fifth edition with 2,564,400 euros, of which the City Council contributes 1,918,659 euros and the 645,741 euros come from the Provincial Council of Alicante.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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The 5th edition of #BenidormTeDaMás closes with an economic impact of 4.5 million on the local economy

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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