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The 5th edition of #BenidormTeDaMás closes with an economic impact of 4.5 million on the local economy

The campaign translates into more than 473,000 euros of aid to people affected by DANA through the 'Som Solidaritat' account
47,323 citizens redeemed 169,259 vouchers in more than 72,000 purchases between December 16 and 31.
Next week, payment to establishments of the last batch of vouchers consumed will be approved

The fifth edition of the #BenidormTeDaMás consumer voucher campaign has closed with an economic impact of just over 4.5 million euros on the local economy, according to figures provided today by the mayor, Toni Pérez. An edition in which 590 establishments have participated and which “this year had a solidarity component, with one in five vouchers downloaded being allocated to helping people affected by the DANA tragedy in our sister province of Valencia”. Specifically, 473,323 euros will be allocated to this cause, which will reach the victims through the 'Som Solidaritat' account set up by the Generalitat Valenciana.

In total, between 16 and 31 December, 47,323 people downloaded their consumer vouchers, 72.38% of the registered users who could benefit from this campaign - 65,381 people. In addition, 236,610 vouchers were downloaded, of which 169,529 were redeemed, bringing the more than 72,000 purchases recorded to 4,519,692.55 euros, which means that “for every euro contributed by the City Council to this campaign, almost two more have been spent, multiplying the impact of the campaign”.

Toni Pérez has detailed that “the volume of downloads and users who have joined this edition of #BenidormTeDaMás are very similar to those of the previous campaign, although there has been a decrease in the number of vouchers finally used”. Despite everything, “the balance is, once again, very positive since it has encouraged the revitalization of commercial activity in our city, favoring local consumption and achieving a very important return that goes beyond municipal investment.”

During the balance of the campaign, the mayor has also referred to the face-to-face attention that has been provided on the ground floor of the City Hall and in the administrative extensions to nearly 2,500 people who have been assisted in the process of downloading the vouchers.

The mayor recalled that “in Benidorm we were pioneers in implementing and promoting consumer vouchers and, year after year, we have maintained the essence that makes us unique compared to other municipalities: universality, since in our city all people registered over 18 years of age as of 31 December have been able to participate in this initiative.”

The mayor has announced that “next week the payment to the establishments of the last batch of vouchers will be approved, those exchanged between December 27 and 31, after having already paid for those consumed up to that date for an amount of 1.4 million euros”. “Once again, we have tried to be very agile so that this economic injection quickly reaches our productive fabric”, he added.

The #BenidormTeDaMás initiative was endowed in this fifth edition with 2,564,400 euros, of which the City Council contributes 1,918,659 euros and the 645,741 euros come from the Provincial Council of Alicante.

🌴 What's On Across the Costa Blanca

Benidorm & Surrounding Areas | 6–12 July 2026

The Costa Blanca is in full summer swing, with another busy week of sunshine, festivals, sporting events and family entertainment across Benidorm, Altea, Villajoyosa, Finestrat, La Nucía and L'Alfàs del Pi.

With schools now breaking up across Europe and visitor numbers increasing, beaches, attractions, markets and nightlife are all operating at peak season.

☀️ Benidorm

Beaches & Summer Fun

Benidorm's Blue Flag beaches continue to welcome thousands of visitors each day with full summer services.

Activities include:

Parasailing and jet ski adventures
Boat trips to Benidorm Island
Paddleboarding and kayaking
Beach volleyball
Open-air fitness classes
Family beach activities

New Attraction

Visitors can now take photos at Benidorm's brand-new giant seafront letters, created from 170kg of recycled fishing nets, located on the Tamarindos Promenade.

Costa Blanca Cup 2026

The international youth football tournament continues across Benidorm and the Marina Baixa, bringing together:

319 teams
34 countries
Thousands of players, coaches and supporters
Matches are being played throughout the week in Benidorm, Altea, La Vila Joiosa, La Nucía, Finestrat, L'Alfàs del Pi and Calpe.

Entertainment & Nightlife

Live tribute shows every evening
Comedy, cabaret and karaoke
Beach clubs and rooftop bars
Live DJs along Levante and Poniente
Sunset boat parties
Summer club nights

🌿 Albir & L'Alfàs del Pi

Award-Winning Nature

The Albir Lighthouse Trail, recently named Spain's Best Blue Trail 2026, remains one of the Costa Blanca's most popular walks.

Visitors can enjoy spectacular views across the Serra Gelada Natural Park.

Things To Do

Guided nature walks
Cycling routes
Outdoor fitness
Beachfront restaurants
Evening live music
International community events

🍫 Villajoyosa

Colourful Coastal Heritage

La Vila Joiosa continues to attract visitors with its colourful seafront and historic centre.

Popular attractions include:

Chocolate museum visits
Factory tours
Artisan markets
Historic Old Town walks
Beachfront restaurants
Live music
Summer gastronomy events continue throughout July.

🏟️ La Nucía

Sports & Family Activities

The Camilo Cano Sports City remains busy with:
National and international training camps
Community fitness programmes
Youth sporting events
Outdoor exercise sessions

Family activities

Local summer cultural events and evening entertainment continue throughout the municipality.

🌅 Finestrat

Outdoor Adventures

The warm weather makes Finestrat one of the area's top destinations for outdoor activities.

Popular choices include:
Hiking Puig Campana
Guided countryside walks
Scenic village tours
Mountain biking
La Cala beach days
Shopping & Dining
La Marina Shopping Centre summer promotions
Beachfront restaurants
Evening shopping
Outdoor terraces

🎭 Altea

Arts & Culture

Altea continues its lively summer programme with:
Artisan markets
Art galleries
Live jazz
Acoustic concerts
Cultural events around Plaza de la Iglesia

New This Week

Altea has launched a special summer police operation, increasing patrols across beaches, the Old Town and tourist areas to help keep residents and visitors safe throughout the busy holiday season.

Coastal Experiences
Catamaran cruises
Sunset sailing trips
Seafront dining
Photography workshops

📅 Coming Up

Costa Blanca Cup finals approach
Outdoor concerts continue across the Marina Baixa
More beach entertainment throughout July
Summer fiestas gathering momentum
Markets, family activities and evening events across the region
Tourist attractions operating extended opening hours

Quick Summary

⚽ Costa Blanca Cup continues across the region

📸 New giant Benidorm letters now open on Tamarindos Promenade

🏖️ Beaches, water sports and boat trips in full swing

🌿 Albir Lighthouse Trail remains Spain's Best Blue Trail

🍫 Villajoyosa's heritage attractions continue to draw visitors

👮 Altea launches enhanced summer police patrols

🎶 Live music, nightlife and outdoor dining across the Costa Blanca

☀️ Peak summer holiday season is now underway

🌤️ Weather Outlook

Expect another week of hot, settled weather.

🌡️ Daytime temperatures: 30°C–34°C

🌙 Evening temperatures: 23°C–26°C

Perfect conditions for beach days, sightseeing, outdoor dining and evening entertainment. Remember to stay hydrated, wear sunscreen and avoid prolonged exposure during the hottest part of the afternoon.