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Opening with the traditional Parade of Nations, led this year by Venezuela
This Saturday, April 12th, "International Day of La Nucía" will be celebrated at the Muixara pavilion . The opening ceremony will take place with the traditional " Parade of Nations," with Venezuela chosen to lead the event this year . A cultural exchange will showcase the culture, folklore, and traditions of countries from several continents. Admission is free to the public.
A comprehensive program has been designed , beginning at 11:00 a.m. and extending throughout the day, with more than 25 performances from various countries and dance shows. As in previous editions, various dance and art schools from La Nucía will participate .
Parade of Nations
A spectacular "Parade of Nations" has been planned for the opening at 11:00 a.m., and this year Venezuela will be in charge of opening the parade. Each year, a different country has opened the parade. Festival queen Andrea Jumilla and her bridesmaids, along with the 2025 Majorals (Penya El Cuc), will represent Spain in this ninth edition of the Parade of Nations.
Complete program
On Saturday, April 12 at 11:00 a.m., this IX International Day will begin with the Parade of Nations. Throughout the day, folkloric performances from the following countries will take place on stage : Ukraine, Bulgaria, Ireland, Paraguay, Georgia, Spain, Indonesia, Venezuela, Romania, Bolivia, Argentina, Dominican Republic, Ecuador, Colombia, Chile and Cuba . In addition, the following Nucieras schools will perform : Les Nits Modern Dance School, Anabel Ibáñez Dance School, Danzas Mayen and Beatriz Vaello Dance School, which will represent Spain in its performance.
For over seven hours (starting at 11 a.m.) in the Muixara Pavilion parking lot, you can enjoy music, dancing, performances, traditional costumes, snacks, local cuisine, crafts, and more at the stands representing the different countries. Els Majorals 2025 – Penya El Cuc will also have a stand representing Spain, featuring typical food from Nucia and Valencia.
New countries
In 2025, new countries such as Poland, Ivory Coast, Ireland, Belgium, Chile, and Thailand will debut on "International Day of La Nucía," showcasing their culture, folklore, and gastronomy. In total, more than 30 countries will fill the 36 confirmed stands, which will also feature international press publishing in the Marina Baixa region, NGOs, cultural associations, and more.
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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