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The Bay of Altea recognised as a Blue Trail

Altea Bay has been recognised as a Blue Trail; a distinction awarded annually by the Environmental and Consumer Education Association, Adeac, to paths and itineraries that have been transformed into valuable resources for interpretation and environmental education, close to beaches with blue flags or in territories of the interior The award ceremony took place in Las Rozas, Madrid, and it is the second year in a row that Altea has received this distinction. A recognition that has been collected by the mayor of Environment, Jose Orozco.

"This is an important recognition that only has a hundred trails in Spain and is another example of the importance of valuing our trails and their care with the incorporation of signage and explanatory and interpretive panels that make it a important didactic resource and tourist attraction", commented Orozco.

The distinguished path hugs the bay of Altea, from Plaça d'Europa, located in the town centre, to the Mascarat viewpoint; a coastal itinerary of high natural, cultural and landscape interest that allows you to visit several elements of protected cultural and ethnological interest, in addition to passing through a wetland listed as the mouth of the Algar River and the natural monument of the volcanic outcrop of the fossil beach of Cala del Soio, next to the marine environment of the Serra Gelada Natural Park.

"The trail is very accessible, which is why it will give more visibility to the important natural spaces through which it passes and is another action for the promotion of our natural heritage, contributing to the deseasonalisation of tourism and also to improving the condition of the people who walk for the same"; concluded the municipal manager of Environment and Urban Planning, Jose Orozco.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Regional overview: steady pre-summer momentum

Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.

Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.

BENIDORM – Markets, nightlife and tourism growth

Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.

The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.

Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.

Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.

ALTEA – Culture and coastal leisure

Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.

Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.

ALBIR / L’ALFÀS DEL PI – Community events and live music

L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.

Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.

The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.

LA NUCÍA – Sports and weekend activity

La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.

The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.

FINESTRAT – Coastal leisure and markets

Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.

Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.

VILLAJOYOSA – Culture, coastline and local life

Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.

Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.

The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.

INFRASTRUCTURE UPDATE – Benidorm EV expansion

Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.

The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.

REGIONAL SUMMARY

Benidorm: busiest hub with nightlife, markets and entertainment growth
Altea: cultural, scenic and relaxed
Albir / L’Alfàs del Pi: balanced social and live music scene
La Nucía: sports-led and residential
Finestrat: beach-focused and seasonal lifestyle
Villajoyosa: coastal heritage, relaxed tourism and local culture

The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

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The Bay of Altea recognised as a Blue Trail

🌴 What’s On This Week – Costa Blanca

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