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The Royal Page will visit l'Alfàs del Pi on January 3rd

On January 3, the Royal Page of the Three Wise Men will arrive in l'Alfàs del Pi to collect the letters that the girls and boys of the municipality have written for their Majesties of the East. He will be on the Esplanade of the House of Culture, from 4:00 p.m. to 5:30 p.m., according to information provided by the Mayoralas of the Immaculate Conception 2025, in charge this year of helping Melchor, Gaspar and Baltasar in this very special task.

In addition, the Mayoralas of Purísima will be at the Abbey on January 3 and 4, from 11 a.m. to 1 p.m. and from 6 p.m. to 8 p.m., to help their magical majesties collect gifts.

The Councillor for Festivals and Traditions of l'Alfàs, Sandra Gómez , has thanked the Mayoralas of the Immaculate Conception for their collaboration in these endearing events that bring magic and excitement to the little ones at home.

A total of 8 young people are joining the committee : Alba Reche Arroyo, Marta Clavijo López, Irene Arroyo Guerra, Pilar Barragán Álvarez, Mary Jay Daly Gruver, Lucia Llinares Ortuño, Aitana García Azorín and Paula Guijarro Pastor. She thanks all of them for their commitment to the Fiestas de la Purísima and their enthusiasm.

The arrival of Their Majesties the Three Wise Men from the East is scheduled for Sunday, January 5. Melchor, Gaspar and Baltasar will begin , at 6:00 p.m., the cavalcade that will depart from the Esplanade of the House of Culture to tour the main streets of the town until reaching the Plaza Mayor, where they will worship the child. Once the cavalcade is over, the gift-giving ceremony will take place in the municipal tent. An event organized by the Department of Festivals and Traditions of l'Alfàs del Pi, in collaboration with the Mayorales of 2025, from the Penya El Descontrol, and the Mayoralas of the Immaculate Conception 2025.

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

Overview

This week across Benidorm, Altea, Albir, Finestrat, and La Nucía is mainly:

Weekly markets and street trading

Live music in bars and small venues

Early spring coastal tourism activity (boat trips, promenades)

Small cultural events and exhibitions

Gradual build-up toward May festivals in Benidorm

BENIDORM – Events and Activity

Markets and street life

Wednesday and Sunday main street markets (large general markets for clothing, food, and goods)
Old Town craft stalls operating in the evenings
Night markets becoming more active as tourist season builds

Cultural activity

Early preparations and signage for the Medieval Market coming soon in central Benidorm
Small pop-up performances in Old Town squares (musicians, street entertainment)

Nightlife and entertainment

Live music every night across the main strips (cover bands, tribute acts, karaoke)
DJ sets and bar entertainment increasing toward peak season
Rooftop bars and terrace venues reopening more consistently

Overall feel

Benidorm is in an active pre-summer phase with strong nightlife and steady tourist flow.

ALTEA – Cultural and coastal atmosphere

Old Town and culture
Art galleries and artisan shops open daily
Small exhibitions and cultural displays in local venues

Live music

Acoustic and low-key live music in bars around Old Town and seafront areas
Occasional weekend performances in Irish and cocktail bars

Sea activities

Boat trips operating from Altea harbour including:
Coastal cruises
Sunset sailing trips
Swimming stops depending on weather conditions

Overall feel

Quiet, scenic, and cultural with a strong focus on relaxation rather than nightlife.

ALBIR / ALFÀS DEL PI – Mixed expat and local activity

Markets

Friday weekly street market with food, clothing, and household goods
Nearby Sunday markets in Altea also attract visitors from the area

Live music

Regular pub and bar entertainment, especially in Irish and rock-themed venues
Weekly live bands and acoustic performances across multiple venues

Cultural venues

Casa de Cultura hosting small theatre events, exhibitions, and community activities
Regular local group meetings and social clubs

Overall feel

Balanced area with both relaxed daytime atmosphere and active evenings.

LA NUCÍA – Local and sporting focus

Markets

Sunday rastro (large flea market with antiques, tools, clothes, and food stalls)
Entertainment
Occasional live music in local bars, mostly weekends

Sports activity

Large sports complex hosting training camps, tournaments, and weekend events

Overall feel

Quiet residential town with activity concentrated around weekends and sports events.

FINESTRAT – Beach and market lifestyle

Markets

Tuesday and Saturday markets in La Cala area with a mix of local produce and goods

Beachfront activity

Beach bars and restaurants increasingly open in the evenings
Sunset dining season beginning again

Entertainment

Low-key live music in beachfront bars rather than organised events

Overall feel

Relaxed coastal town focused on beach life and casual evenings.

OVERALL SUMMARY

Benidorm: busiest area with nightlife, markets, and entertainment

Altea: cultural, scenic, and relaxed

Albir / Alfàs del Pi: balanced mix of live music and expat social life

La Nucía: local, quiet, and sports-focused

Finestrat: beach-oriented and low-key

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The Royal Page will visit l'Alfàs del Pi on January 3rd

🌴 What’s On This Week – Costa Blanca

(Benidorm & surrounding areas)

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