Local & Spanish

Local & Spanish


International tourists support these positive figures, with a market share of almost 42% across the entire Community.
Once again, the Valencian Community is set to enjoy a truly exciting weekend in terms of tourism.
Hotel occupancy is returning to peak season levels, driven by several factors:
– The San Isidro festival has led to another long weekend in Madrid and other towns where it is a local holiday.
– Good weather forecast for sunshine and pleasant temperatures for the weekend.
– Schedule of events, concerts, and activities organized in Benidorm for the Eurovision Song
Contest, under the "BenidormFest" concept.
– An international market that continues to grow strongly, reaching a 42% share in the region, but peaking at 60% in Valencia and 47% in Benidorm.
The best occupancy figures will be recorded in the city of Benidorm, which will be close to full capacity with a forecast of 92-95% and 90% of reservations already consolidated, and the city of Valencia, which is already leaving behind the difficult times and will have its final occupancy at approximately 90%.
These are the data on confirmed bookings, ADR Average Daily Rate, domestic and international market shares, and the final forecast extracted by BigDataHOSBEC for this San Isidro long weekend from May 15 to 18:
Valencian Community:
Confirmed reservations 83.5%
National Market 58.3%
International Market 41.7%
ADR €105.8
Final occupancy forecast: over 85%
Costa Blanca:
Confirmed reservations 81.7%
National Market 55.4%
International Market 44.6%
ADR €105.6
Final occupancy forecast: between 83-85%
Benidorm:
Confirmed reservations 89.6%
National Market 52.7%
International Market 47.3%
ADR 107.3€
Final occupancy forecast: It will be close to technical full, between 92-95%
Valencia Province:
Confirmed reservations 86.5%
National Market 39.4%
International Market 60.6%
ADR 128.9€
Final occupancy forecast: will be 88%
Valencia (city):
Confirmed bookings 86.8%
Domestic market 41.3%
International market 58.6%
ADR €151.70
Final occupancy forecast: close to 90% with last-minute bookings.
Gandia:
Confirmed bookings 86.4%
Domestic market 81.6%
International market 18.4%
ADR €116.20
Final occupancy forecast: close to 90% with last-minute bookings.
Castellón Province:
Confirmed reservations 64.2%
National Market 84.7%
International Market 15.3%
ADR €80.4
Final occupancy forecast: could be around 70%
Peñíscola:
Confirmed reservations 60.8%
National Market 85.5%
International Market 14.5%
ADR €85.6
Final occupancy forecast: around 65%
Regional overview: steady pre-summer momentum
Across the Costa Blanca, including Benidorm, Altea, L’Alfàs del Pi (Albir), La Nucía and Finestrat, the region is entering a strong early-season phase with increasing visitor numbers, expanding nightlife, and a growing calendar of small cultural and leisure events ahead of the main summer period.
Markets, live music, coastal tourism and community events continue to dominate activity this week, alongside ongoing infrastructure improvements such as new sustainability and mobility projects.
BENIDORM – Markets, nightlife and tourism growth
Weekly street markets in Benidorm remain a key attraction, including Wednesday and Sunday general markets offering food, clothing and local goods.
The Old Town continues to host craft stalls and informal street entertainment, while evening activity is increasing as the summer season approaches.
Live music is now a nightly feature across main entertainment zones, with tribute acts, DJs and bar performances contributing to strong visitor activity.
Tourism officials also note continued preparation for upcoming seasonal events, including the build-up toward traditional spring and early summer festivals.
ALTEA – Culture and coastal leisure
Altea continues to focus on cultural tourism and relaxation, with art galleries, artisan shops and small exhibitions operating throughout the Old Town.
Live acoustic performances and low-key entertainment are taking place across seafront bars, while boat excursions from Altea harbour are operating regular coastal and sunset sailing routes depending on weather conditions.
ALBIR / L’ALFÀS DEL PI – Community events and live music
L'Alfàs del Pi and the Albir area maintain a steady mix of expat and local activity.
Weekly Friday markets remain popular, while Irish pubs and live music venues continue to host regular bands and acoustic performances.
The Casa de Cultura is also hosting community exhibitions, theatre and social events throughout the week.
LA NUCÍA – Sports and weekend activity
La Nucia continues to centre around sports tourism, with its major sports complex hosting training camps and competitive events.
The Sunday rastro flea market remains a key attraction, drawing visitors from across the region.
FINESTRAT – Coastal leisure and markets
Finestrat is experiencing growing beachfront activity as beach bars and restaurants reopen for the warmer season.
Markets in La Cala continue on Tuesdays and Saturdays, offering local produce and artisan goods, while sunset dining and relaxed evening entertainment are becoming more frequent.
VILLAJOYOSA – Culture, coastline and local life
Villajoyosa is experiencing steady early-season activity, supported by its historic old town, colourful seafront and growing cultural tourism offer.
Local markets and small artisan trading continue throughout the week, while the seafront promenade is seeing increased footfall as warmer weather returns.
The town also maintains its reputation for traditional fishing heritage, chocolate production history, and quiet beach tourism, offering a more relaxed contrast to nearby resort centres.
INFRASTRUCTURE UPDATE – Benidorm EV expansion
Alongside tourism growth, Benidorm is also continuing its sustainability rollout, including new electric vehicle charging infrastructure in the Levante area as part of its broader mobility and climate strategy.
The project forms part of EU-backed funding aimed at supporting low-emission transport across major Mediterranean destinations.
REGIONAL SUMMARY
The Costa Blanca continues its gradual transition into peak tourist season, with activity levels rising steadily across all major towns.

Local & Spanish


-ts1694419966.png?ts=1778736047)
